Fashion is the word of the lips of New Yorkers of late with Fashion Week finally coming back for the year. Everyone is talking about the latest and greatest in clothing design. How does a car maker come into the news during this event? They ask someone popular in the industry to give a helping hand.

Fashion Week may seem like an odd place to display a new Chrysler 300, but it’s completely appropriate when the name of the person who worked on it came out. John Varvatos is best know for his rock and roll inspired men’s wear. His work finds the meeting point of his love of fashion and love of music. Chrysler tapped him to give the Chrysler 300 a unique and classy look to go with the classy sedan.

What exactly did Varvatos do to 300? He gave the sedan a Phantom black tri-coat exterior and metallic finish that is meant to be similar to his own John Varvatos’ cologne bottle. He added a specially designed gauge cluster, including a pearlescent white-faced clock and Charcoal black metallic bezels, that are based on his latest watch collection. Then there’s the leather seating that look like his fitted-jacket collection.

Hiring Varvatos to work on a Chrysler vehicle seemed to make all the sense in the world to the company. A native of Detroit, he’s had cars in his blood for most of his life. “I’ve always been a car enthusiast since I was a young kid growing up in Detroit. I worked a couple of summers in a Chrysler plant assembling brake pads. I loved the grit of muscle cars when I was growing up. I love the roar of engines. I love the lines of those cars. I love the wheels on those cars, so throughout my life I’ve always paid a lot of attention to cars.”

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