Chrysler Files for Trademark on ‘Rebel’

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When anyone is looking for a rumor to present, trademark filings are a very good place to start. For many things, vehicles included, this is a first sign of what might be coming down the pipeline for a new car. Autoblog did some investigating into a recent trademark that Chrysler filed. It turns out that Chrysler has gone back into their past again for a possible name for a possible new vehicle to come, the “Rebel.”

This is not something unheard of. The examples that the article chooses to highlight to show how much this has been done already in the past is with Lamborghini and Chevrolet. Both automakers trademarked vehicle names prior to announcing the actual vehicles. With Chrysler filing for the name of “Rebel” it can have multiple implications. First, it could simply to protect it. While no plans might be on the agenda, it is a valuable name with history to the company and they may wish to make sure no one else uses it. The second is that it could follow the nostalgic path that Chrysler has been on with its vehicles and using an older name to provide an update.

The Rebel was an old American Motor Corporation model of muscle cars. Back in 1987, Chrysler bought out AMC, bringing the Rebel with the purchase.

No official announcement has been made of any kind, so there’s no clue as to what this filing means. It could be nothing, or it could be for any current vehicle under the Chrysler name. Rebel is a versatile name that can hold strong on its own or attached to any popular model. Only time will tell on this one.

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