At this point the question really should be which cars is Fiat-Chrysler not trying to put the Hellcat engine in?
Recent spy photos have come to light showing a possible Chrysler 300 SRT. The photos showcase a 300 that features similar tires that were on the early Demon prototypes and seem to show a Chrysler 300 that is being made to handle quite some power. Does this mean that the 300 is the next vehicle to get a Hellcat engine?
It’s doubtful that the 300 is being groomed for such a future. As Autoblog notes, the 300 SRT was discontinued in the United States in 2015. However, it is still being sold in the Middle East and in Australia. That could mean that Chrysler is gearing up an international treat to get more 300 SRTs selling in other regions of the world.
Autoblog continues that Dodge is not a brand on sale in Australia. That could make a Hellcat 300 an option for the Aussies. No clue on if this is something that would stand even a remote chance in the US, but I’m sure importers that would want to get their hands on it would find a way. Until then, maybe the 300 is getting a Hellcat engine.
BraunAbility has been working with Chrysler to make the Chrysler Pacifica one of the most accessible vehicles on the market.
A new blog post on FCA’s website tells the story of Cheryl Angelelli. When she was 14 years old, she wanted to become an Olympic swimmer. While she was practicing a new racing dive, she broke her neck. Since then, she has gone on to win four swimming medals and has competed in three Paralympics.
She was at the Chicago Auto Show as a spokesperson for BraunAbility when they showed off the BraunAbility Chrysler Pacifica for the first time.
“I lead a very full and active life, and a big part of what makes that possible, is my adapted vehicle.”
The BraunAbility Chrysler Pacifica features AccessAbility technology that has the industry’s widest side-entry ramp. The Pacifica provides additional space that provides obstruction-free maneuverability for all sizes and types of wheelchairs in the cabin with by having rear-axle space innovation.
Another bright spot on the 2017 Chrysler Pacifica is that is now on the list of eligible vehicles in the FCA US LLC Automobility Program which helps to ease the burden of drivers and passengers with physical challenges.
Fiat-Chrysler has been teaming up with major studios to promote cars and movies of late. Recently, Jeep and Warner Brothers had the Jeep Renegade grace the silver screen with Batman v Superman: Dawn of Justice. What is the next major blockbuster to put the Chrysler brand name in? Turns out it is “The Secret Life of Pets.”
This partnership with the film will be used to promote the upcoming 2017 Chrysler Pacifica. The advertising deal will also include Late Night and former SNL star Seth Meyers and his dog, Frisbee. The ads produced for this started airing April 11th and will be going through July. They will include content featuring the Pacifica as well as the trailer for “The Secret Life of Pets” which will debut on “Late Night with Seth Meyers.”
“The opportunity to partner with NBCUniversal to create engaging content featuring talent from across its diverse television portfolio presented a strong media platform with incredible reach to tell the store of the all-new 2017 Chrysler Pacifica,” said Olivier Francois, Chief Marketing Officer at FCA. “Leveraging the unprecedented level of functionality, versatility and technology of the vehicle, including our UConnect theater, together with ‘The Secret Life of Peters,’ a film for mom, dad and their children, is the perfect combination to introduce audiences to the all-new Chrysler Pacifica as the ultimate family vehicle.”
The 2017 Chrysler Pacifica is getting a major media push from FCA. Recently, it was announced that popular comedian Jim Gaffigan would be producing and staring in a number of ads for the new minivan under the label of ‘Dad Brand.’ It is clear that the Pacifica is one of the biggest vehicles of the year and Chrysler wants to make sure people notice it. Considering that the audience that Chrysler wants to reach to purchase the vehicle is the family, it makes sense that one of the biggest animated family movies of the year would be used to market it. Seems to be a match made in (dog) heaven.