July was another strong month for the rebounding automaker.  Chrysler enjoyed strong sales through the month with Jeep having one of its strongest months ever.

July was a strong month for the industry as a whole.  At the current sales rate the industry is enjoying, it will be the best year since 2006 according to Bloomberg News.

“The on-again, off-again relationship is back on and the love affair goes on,” Jeff Schuster, an analyst with LMC is quoted as saying.  “It shows consumers are feeling good about the position of the economy.  Combine that with some new products and relatively low fuel prices and the magic takes over.

Jeep was not the only member of the Chrysler family to enjoy July’s sales.  The Town and Country’s sales were up by 41 percent with the best July the minivan has had since 2006.

Many factors go into what could cause such a successfully month.  The ones that Bloomberg credits the most is there being more available credit options for subprime borrowers along with lower interest rates.

Fred Diaz, Nissan’s senior VP of North American sales sees another good reason why auto sales are up.  “The reason I say that is the pent-up demand and the age of the average vehicle on the road today is still over 11 years old.  That’s going to keep us primed for moderate, steady or slow growth.

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