The 2017 Chrysler Pacifica has been one of the hottest new vehicles on the market. Considering that vehicle is a minivan is saying a lot. The biggest initial hurdle for the Pacifica seems to be one of the hardest and that is trying to make the minivan cool again. The minivan has long been considered as one of the most boring segments on the market, so can the Pacifica challenge that notion?
Autoweek took the Pacifica for a review drive and seem to have issues with questioning the idea of whether a minivan can be cool. It is the one note they put in their con list. “Minivans still aren’t cool.” That’s it. What about in the Pro column? “More space, comfort and driving fun than you’d ever believe in a minivan.” Guess none of that matter in rating coolness factor.
Thankfully another write steps in to put in the counter-point to that observation on the Pacifica. He remarks on the how delightful it is to drive, how quiet and smooth the drive is. That the Stow ‘n Go system unique to the Pacifica makes it so easy to switch from “school bus to cargo van (or any combination between) in 60 seconds flat, and looks good doing it…”
It’s hard not to think that the idea of a minivan being cool would work if people accepted that if the Pacifica has all the notions of being cool, then it is. It’s so much relaying on the age-old idea that a minivan can never be cool even if it marks off all the correct criteria. Maybe it just needs a Hellcat engine for everyone to finally be convinced.
When you read about universal praise for a car, you expect something like a Challenger Hellcat. It makes sense when you think about it. The hot new car with such a powerful engine. What wouldn’t there be to love? It’s not often that such praise is heaped onto a minivan, the “uncool” car. The all-new Chrysler Pacifica is definitely causing a stir in what it is doing to revitalize the minivan market with new looks, new features, and high-quality.
The Auto Channel put out their review of the Pacifica and it’s clear they found a new favorite. The Pacifica that the reviewer drove around was the Limited model with some added features.
The highlights of the Pacifica are how it makes driving, and riding, comfortable. The leather trimmed seats, heated seats, and Uconnect system help keep everyone comfortable for longer trips. The hands-free power sliding doors and liftgate are a god-send to the busy parent. The numerous safety features, such as the 360-degree surround view camera, help provide peace of mind.
It’s consistently easy to see why the Pacifica is being so well received by those that give it a chance. The numerous features make it a safe and comfortable ride and demonstrate why the minivan is a beneficial segment to have. It might not be cool like a muscle car, but its practical and useful, what a minivan should truly be.
Fiat-Chrysler has been teaming up with major studios to promote cars and movies of late. Recently, Jeep and Warner Brothers had the Jeep Renegade grace the silver screen with Batman v Superman: Dawn of Justice. What is the next major blockbuster to put the Chrysler brand name in? Turns out it is “The Secret Life of Pets.”
This partnership with the film will be used to promote the upcoming 2017 Chrysler Pacifica. The advertising deal will also include Late Night and former SNL star Seth Meyers and his dog, Frisbee. The ads produced for this started airing April 11th and will be going through July. They will include content featuring the Pacifica as well as the trailer for “The Secret Life of Pets” which will debut on “Late Night with Seth Meyers.”
“The opportunity to partner with NBCUniversal to create engaging content featuring talent from across its diverse television portfolio presented a strong media platform with incredible reach to tell the store of the all-new 2017 Chrysler Pacifica,” said Olivier Francois, Chief Marketing Officer at FCA. “Leveraging the unprecedented level of functionality, versatility and technology of the vehicle, including our UConnect theater, together with ‘The Secret Life of Peters,’ a film for mom, dad and their children, is the perfect combination to introduce audiences to the all-new Chrysler Pacifica as the ultimate family vehicle.”
The 2017 Chrysler Pacifica is getting a major media push from FCA. Recently, it was announced that popular comedian Jim Gaffigan would be producing and staring in a number of ads for the new minivan under the label of ‘Dad Brand.’ It is clear that the Pacifica is one of the biggest vehicles of the year and Chrysler wants to make sure people notice it. Considering that the audience that Chrysler wants to reach to purchase the vehicle is the family, it makes sense that one of the biggest animated family movies of the year would be used to market it. Seems to be a match made in (dog) heaven.