When you think of the word ‘Minivan’ one of the most cliché response is lame. It is the car of the parent; one that is safe. It’s boring for the younger generation who want something with power and looks. While the recent years have been kind to the minivan, they haven’t been able to shake the notion that the class is lame in general. Is the Chrysler Pacifica finally starting to turn that idea around?
A new article on Time credits the Pacifica with starting a “minivan renaissance.” The downfall of the minivan really started when the SUV took the place of it as the default family vehicle. Gas prices falling also helped spur the SUV to the dominant place it is at today. The trend, however, seems to be decreasing as the minivan is picking up steam at the sales.
The minivan is growing at a pace faster than almost any other class. Sales are up 21% in 2016. SUVs on the other hand are seeing a decrease in sales. Why is this happening? The Chrysler Pacifica is one of the most notable minivans today. With the marketing establishing the Pacifica as the cool van for younger families, it might be making the impact to help the segment.
What do you think? Do you think that the Chrysler Pacifica is what the minivan segment needs to gain a positive sales trend for the industry?
2015 was a big year for cars. One of the biggest, as we highlighted earlier, the Dodge SRT Charger Hellcat was the Digital Trends Best Car of the Year. The Hellcats certainly were the biggest and most talked about vehicles of 2015. Going by sales, however, tells a different story for 2015. It seems this was the year of the minivan.
Chrysler and Dodge minivans led the nation in combined minivan sales. While the year started out smaller for the minivans, the end of the year turned it around. Over 167,000 Dodge and Chrysler minivans were sold in 2015, giving both companies some of their best months ever for their respective minivans.
In fact, the Chrysler Town and Country had the largest year-over-year sales growth of any other Fiat-Chrysler vehicle in the US. The increase for the US was 20% in November alone. It was a really good year for the Town and Country.
Not too shabby for a vehicle that is usually spoken of with a hint of despair under the breath due to the stereotypical nature of the minivan. The minivan has been around since the early 1980’s and who would’ve thought that it would be 2015 that ended marking one of its biggest years? The future is bright for the minivan as Chrysler will be looking to make some revisions and introduce a possible new face and a new look going forward.
The positive sales trend for Chrysler continued into October. Like many previous months, October was one of the company’s best, this one being the best since 2001.
“October marks our 67-th consecutive month of year-over-year sales growth and our best October since 2001.” Reid Bigland, head of US Sales said. “Last month’s sales strength continued to be broad based for the company with eight FCA vehicles setting October sales records across three of our brands.”
Each brand did extremely well in October. The Jeep brand pushed the biggest numbers, but Chrysler still managed show a lot of strength and break records itself. Sales as a whole, including the Chrysler 200, 300, and Town & Country were up 1 percent from last year’s October. The biggest winner in the Chrysler brand was the Town & Country. Its sales were up 4 percent, giving it the best October the minivan has had since 2007.
This year Chrysler is celebrating the 90th anniversary of its brand. To celebrate, Chrysler is producing special limited-edition 90th anniversary vehicles. They are looking to reward loyal fans and drivers.