2017 Chrysler Pacifica Teams-Up With “The Secret Life of Pets” and Seth Meyers for New Ad Campaign

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Fiat-Chrysler has been teaming up with major studios to promote cars and movies of late.  Recently, Jeep and Warner Brothers had the Jeep Renegade grace the silver screen with Batman v Superman: Dawn of Justice.  What is the next major blockbuster to put the Chrysler brand name in?  Turns out it is  “The Secret Life of Pets.”

This partnership with the film will be used to promote the upcoming 2017 Chrysler Pacifica.  The advertising deal will also include Late Night and former SNL star Seth Meyers and his dog, Frisbee.  The ads produced for this started airing April 11th and will be going through July.  They will include content featuring the Pacifica as well as the trailer for “The Secret Life of Pets” which will debut on “Late Night with Seth Meyers.”

“The opportunity to partner with NBCUniversal to create engaging content featuring talent from across its diverse television portfolio presented a strong media platform with incredible reach to tell the store of the all-new 2017 Chrysler Pacifica,” said Olivier Francois, Chief Marketing Officer at FCA.  “Leveraging the unprecedented level of functionality, versatility and technology of the vehicle, including our UConnect theater, together with ‘The Secret Life of Peters,’ a film for mom, dad and their children, is the perfect combination to introduce audiences to the all-new Chrysler Pacifica as the ultimate family vehicle.”

The 2017 Chrysler Pacifica is getting a major media push from FCA.  Recently, it was announced that popular comedian Jim Gaffigan would be producing and staring in a number of ads for the new minivan under the label of ‘Dad Brand.’  It is clear that the Pacifica is one of the biggest vehicles of the year and Chrysler wants to make sure people notice it.  Considering that the audience that Chrysler wants to reach to purchase the vehicle is the family, it makes sense that one of the biggest animated family movies of the year would be used to market it.  Seems to be a match made in (dog) heaven.

Learn more about the upcoming 2017 Chrysler Pacifica by contacting us at Bayside Chrysler Jeep Dodge.  Make sure you like us on Facebook and Google+ and follow us on Twitter to stay up to date on auto news.

Chrysler Offering New Sports Appearance Package for 2017 Chrysler 300S

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Not wanting to be left out of all the fun that the Jeep has been picking up lately with all its concept vehicles and special reveals, Chrysler is introducing a new appearance package for the 2017 Chrysler 300S.

The new appearance package is meant to lighten up the blacked-out 300S model and give it a more athletic styling.  Hence the name Sport Appearance Package.  With an update to both the exterior and interior of the 300S, sedan drivers should be very happy with what Chrysler is now offering.

“The new 2017 Chrysler 300S re-excites the passion of what owning an American flagship sedan is about,” said Tim Kuniskis, Head of Passenger Car Brands at FCA North American.  “And now for our Chrysler enthusiasts, two all-new sport appearance packages that take the 300S model’s athletic styling and appointments to the next level.”

The Exterior Sport Appearance Package will be standard on the 300S V-8 model and available for the V-6 models.  It comes with a more aggressive front fascia with larger air intakes, unique LED fog lamps, and sculpted side sills.  The fog lamps are exclusive to the Exterior Sport Appearance Package.

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As for the Interior Sport Appearance Package, this adds sport-contoured leather seating with upgrades for more cradling and to make it even more comfortable for the driver and passengers.  Not only that, but the seats are heated and ventilated.

The Sports Appearance Package will be available for ordering in August of this year.

Find out more about the 2017 Chrysler 300S by contacting us at Bayside Chrysler Jeep Dodge.  Make sure you like us on Facebook and Google+ and follow us on Twitter to stay up to date on auto news.

2015 Is the Year of the Minivan!

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2015 was a big year for cars.  One of the biggest, as we highlighted earlier, the Dodge SRT Charger Hellcat was the Digital Trends Best Car of the Year.  The Hellcats certainly were the biggest and most talked about vehicles of 2015.  Going by sales, however, tells a different story for 2015.  It seems this was the year of the minivan.

Chrysler and Dodge minivans led the nation in combined minivan sales.  While the year started out smaller for the minivans, the end of the year turned it around.  Over 167,000 Dodge and Chrysler minivans were sold in 2015, giving both companies some of their best months ever for their respective minivans.

In fact, the Chrysler Town and Country had the largest year-over-year sales growth of any other Fiat-Chrysler vehicle in the US.  The increase for the US was 20% in November alone.  It was a really good year for the Town and Country.

Not too shabby for a vehicle that is usually spoken of with a hint of despair under the breath due to the stereotypical nature of the minivan.  The minivan has been around since the early 1980’s and who would’ve thought that it would be 2015 that ended marking one of its biggest years?  The future is bright for the minivan as Chrysler will be looking to make some revisions and introduce a possible new face and a new look going forward.

Find out more about the Chrysler Town and Country by contacting us at Bayside Chrysler Jeep Dodge.  Make sure you like us on Facebook and Google+ and follow us on Twitter to stay up to date on auto news.