Fiat-Chrysler has been teaming up with major studios to promote cars and movies of late. Recently, Jeep and Warner Brothers had the Jeep Renegade grace the silver screen with Batman v Superman: Dawn of Justice. What is the next major blockbuster to put the Chrysler brand name in? Turns out it is “The Secret Life of Pets.”
This partnership with the film will be used to promote the upcoming 2017 Chrysler Pacifica. The advertising deal will also include Late Night and former SNL star Seth Meyers and his dog, Frisbee. The ads produced for this started airing April 11th and will be going through July. They will include content featuring the Pacifica as well as the trailer for “The Secret Life of Pets” which will debut on “Late Night with Seth Meyers.”
“The opportunity to partner with NBCUniversal to create engaging content featuring talent from across its diverse television portfolio presented a strong media platform with incredible reach to tell the store of the all-new 2017 Chrysler Pacifica,” said Olivier Francois, Chief Marketing Officer at FCA. “Leveraging the unprecedented level of functionality, versatility and technology of the vehicle, including our UConnect theater, together with ‘The Secret Life of Peters,’ a film for mom, dad and their children, is the perfect combination to introduce audiences to the all-new Chrysler Pacifica as the ultimate family vehicle.”
The 2017 Chrysler Pacifica is getting a major media push from FCA. Recently, it was announced that popular comedian Jim Gaffigan would be producing and staring in a number of ads for the new minivan under the label of ‘Dad Brand.’ It is clear that the Pacifica is one of the biggest vehicles of the year and Chrysler wants to make sure people notice it. Considering that the audience that Chrysler wants to reach to purchase the vehicle is the family, it makes sense that one of the biggest animated family movies of the year would be used to market it. Seems to be a match made in (dog) heaven.
Seeing a new Chrysler Ad is always a pleasure. The effort and the thought put into them are typically top-notch. The latest, in a push for the new 2015 Chrysler 200, is no exception.
The new commercial is titled “Born Makers.” The focus of the ad is on the creative process in all of us. Highlighting people thinking and creating from toys to space-age engineering, the ad playfully comments on how a car, such as the 200, is an assortment of the people who worked on it.
The idea of hard-workers is an image that Chrysler loves to make. That and images of American cities rushing by. The new ad is in a similar vein to that of the “Made in Detroit” series that made Chrysler advertising so popular. Take a look at the ad for yourself and see why the marketing for Chrysler continues to shine.
Chrysler scored another win this year at the Superbowl with their Jeep ad. With the voice of Oprah underscoring Jeep’s appreciate for our men and women in arms fighting for us over there, it won over the same crowd that loved the previous ads with Clint Eastwood and Eminem. It seems like they wanted to really go all out since that wasn’t the only Chrysler ad that played during the big game. While it’s the one everyone is talking about the most, the Ram ‘Farmer’ ad is still one hot on everyone’s lips.
The question that many people were asking the days following the commercial were where did the idea come from? Greg Mitchell of The Nation found another video on YouTube that is similar to the Ram Ad. It was uploaded in June of 2011 and features the same speech from Paul Harvey. The biggest difference is that Ram went out and got their own footage and images of farming for their commercial.
So, is it a cut-and-dry scandal of ripping off a YouTube video? Appears that it’s not really the case. A message on the page for the video says “Farms.com is pleased to be working with Ram Trucks and support the ‘Farmer’ Super Bowl commercial.” Plus when you watch their video, there is also a link to the Ram version.
Seems like Chrysler just saw an ad they enjoyed and wanted to expand it to put it on a national stage. There doesn’t appear to be anything scandalous going on, especially when the group responsible for the original ad highlights their cooperation.
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