Fiat-Chrysler has been teaming up with major studios to promote cars and movies of late. Recently, Jeep and Warner Brothers had the Jeep Renegade grace the silver screen with Batman v Superman: Dawn of Justice. What is the next major blockbuster to put the Chrysler brand name in? Turns out it is “The Secret Life of Pets.”
This partnership with the film will be used to promote the upcoming 2017 Chrysler Pacifica. The advertising deal will also include Late Night and former SNL star Seth Meyers and his dog, Frisbee. The ads produced for this started airing April 11th and will be going through July. They will include content featuring the Pacifica as well as the trailer for “The Secret Life of Pets” which will debut on “Late Night with Seth Meyers.”
“The opportunity to partner with NBCUniversal to create engaging content featuring talent from across its diverse television portfolio presented a strong media platform with incredible reach to tell the store of the all-new 2017 Chrysler Pacifica,” said Olivier Francois, Chief Marketing Officer at FCA. “Leveraging the unprecedented level of functionality, versatility and technology of the vehicle, including our UConnect theater, together with ‘The Secret Life of Peters,’ a film for mom, dad and their children, is the perfect combination to introduce audiences to the all-new Chrysler Pacifica as the ultimate family vehicle.”
The 2017 Chrysler Pacifica is getting a major media push from FCA. Recently, it was announced that popular comedian Jim Gaffigan would be producing and staring in a number of ads for the new minivan under the label of ‘Dad Brand.’ It is clear that the Pacifica is one of the biggest vehicles of the year and Chrysler wants to make sure people notice it. Considering that the audience that Chrysler wants to reach to purchase the vehicle is the family, it makes sense that one of the biggest animated family movies of the year would be used to market it. Seems to be a match made in (dog) heaven.
There’s a stereotype attached to the modern mini-van. The chariot of soccer moms and fathers who sold their dreams of sports car in exchange for something practical to drive the kids to school in. I’ve never been one to buy into that philosophy of labeling a minivan as uncool. That definitely has nothing to do with me having to drive my family’s minivan to school my senor year because my older brother took the coupe to college. Chrysler doesn’t think that either.
The new 2013 Chrysler Town and Country S model will be debuted at the 2012 Los Angeles International Auto Show. The “S” model is a family of Chrysler vehicles that are about giving top model looks for the exterior and interior. The Town and County is about showing the versatility in a minivan.
The color choices to show off in range from ‘Brilliant Black’ to ‘Deep Cherry Red.’ The infamous grille comes in black chrome along with black-background Chrysler Winged badges front and rear. The 17-inch aluminum wheels have a polished face and black-painted pockets. All combine to give a sleek and sexy look to what would otherwise been seen as the opposite.
All joking aside, minivans are seen as family vehicles for a reason. That’s why the Town and Country S will come equipped with performance suspension. That adds a great level of handling to the driver. Just a way Chrysler is bringing safety and comfort together when driving.
There’s plenty of more features Chrysler is adding to make sure your family is both protected and safe. The dual screen Blu-Ray system will be a hit with the kids, allowing both the rear seat passengers to watch HD movies on the go. You can even plug in your Xbox or Playstation in to really encourage road trips.
For more details, check out the full press release that Chrysler put out promoting the minivan. For all other Chrysler products you can head over to Bayside Chrysler Jeep Dodge’s online showroom. Make sure you also like us on Facebook and follow us on Twitter for more Chrysler news and deals.