Eminem, Eastwood, And Detroit: A Look Back At Chrysler’s Best Super Bowl Ads

Chrysler Super Bowl Eminem

Chrysler is going all out for Super Bowl XLIX, premiering not one but three new Chrysler ads during the broadcast. They are keeping the commercials tightly under wraps for Sunday’s game, but for now, let’s take a look back at the big Chrysler Super Bowl commercials of the past five years.

“Man’s Last Stand” – 2010

Chrysler’s big Super Bowl spot was “Man’s Last Stand” which specifically featured the Dodge Charger. This is more humorous than the subsequent Chrysler ads, and the best line is easily, “I will watch your vampire TV shows with you.”

“Born Of Fire” – 2011

“Born Of Fire” came out of the gate in 2011 and took the ad world by storm, winning numerous awards and accolades. More importantly, though, it was a powerful reflection of Chrysler and Detroit defying the odds and finding a comeback.

“Halftime In America” – 2012

When Chrysler gets a star to narrate their Super Bowl ads, they only get the best. Clint Eastwood’s “Halftime In America” is a Super Bowl classic.

“Farmer” – 2013

This love letter to the American farmer featured some absolutely gorgeous shots of the heartland and Ram’s powerful trucks in action. “Farmer” captured audiences’ attentions without talking animals, sexualized imagery, or childish humor usually found in Super Bowl commercials.

“America’s Import” 2014

“America’s Import” asked the question, “Is there anything more American than America?” Bob Dylan’s narration combined with the imagery of diners, Marilyn Monroe, biker gangs, and Chrysler employees hard at work was unforgettable.

Check out Sunday’s Super Bowl game to see Chrysler’s three new commercials, and for the best deals on new and used Chrysler vehicles, stop by Bayside Chrysler Jeep Dodge. On the website, you can get pre-approved, check out the monthly specials, and shop the online inventory by make, model, and year. You can also get the latest news and deals from Bayside Chrysler Jeep Dodge by liking Bayside on Facebook, following on Twitter, or subscribing on YouTube.

Chrysler’s “America’s Import” Wins Top Automotive Commercial of 2014 Super Bowl

America's ImportThe Super Bowl has come and gone, and the votes are in. What were the most popular ads of the 2014 Super Bowl, and where did Chrysler’s “America’s Import” rank?

Over the weekend, YouTube announced the winners of the YouTube Ad Blitz contest, and Chrysler’s “America’s Import” featuring Bob Dylan was the top automotive ad, coming in 3rd place overall. The ad was beat out for the overall top spots by Coca-Cola’s “America the Beautiful” in 2nd place and Budweiser’s “Puppy Love” in 1st place. At the time of publication, “America’s Import” has been viewed over 11 million times on YouTube.

Chrysler Group has had the top automotive Super Bowl commercial for four consecutive years. In 2011, they released Chrysler’s “Born of Fire” with Eminem. In 2012, it was Chrysler’s “Halftime in America” featuring Clint Eastwood, and in 2013, Ram’s “Farmer” featuring narration by Paul Harvey. Year after year, Chrysler Group’s commercials are the topic of discussion in every Super Bowl commercial round-up, shared across social media and dissected by automotive and media critics alike.

Olivier Francois, Chief Marketing Officer at Chrysler Group LLC, responded to the news that Chrysler Group had again taken the top automotive spot, stating, “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

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Chrysler’s ‘Farmer’ Ad is a Hit!

UntitledChrysler scored another win this year at the Superbowl with their Jeep ad. With the voice of Oprah underscoring Jeep’s appreciate for our men and women in arms fighting for us over there, it won over the same crowd that loved the previous ads with Clint Eastwood and Eminem. It seems like they wanted to really go all out since that wasn’t the only Chrysler ad that played during the big game. While it’s the one everyone is talking about the most, the Ram ‘Farmer’ ad is still one hot on everyone’s lips.

The question that many people were asking the days following the commercial were where did the idea come from? Greg Mitchell of The Nation found another video on YouTube that is similar to the Ram Ad. It was uploaded in June of 2011 and features the same speech from Paul Harvey. The biggest difference is that Ram went out and got their own footage and images of farming for their commercial.

So, is it a cut-and-dry scandal of ripping off a YouTube video? Appears that it’s not really the case. A message on the page for the video says “Farms.com is pleased to be working with Ram Trucks and support the ‘Farmer’ Super Bowl commercial.” Plus when you watch their video, there is also a link to the Ram version.

Seems like Chrysler just saw an ad they enjoyed and wanted to expand it to put it on a national stage. There doesn’t appear to be anything scandalous going on, especially when the group responsible for the original ad highlights their cooperation.

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