Sterling Heights Assembly Plant Adds 800 Jobs for 2015 Chrysler 200

SHAP_0720__midLast week, Chrysler Group announced that it would be hiring 1,000 new employees for their Jeep plant in Toledo to keep up with demand on the Jeep Wrangler and Cherokee.

Over the weekend, another new round of hiring was announced at Chrysler Group. This time, the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan will be creating 800 new jobs to keep up with production on the new 2015 Chrysler 200.

For those who have followed SHAP and its recent history, the plant is a model of recovery in the midst of a poor economy. Back in 2010, the plant was scheduled to close, leaving its employees out of work and hurting the nearby community. Leaders in Sterling Heights and employees at SHAP banded together to save the plant, and against the odds, they convinced Chrysler to repurchase the plant in March 2010 and extend production at the plant through 2012. By July 2010, it was announced that SHAP would be open indefinitely and would be adding about 900 new jobs.

Since then, the plant has continued to grow and thrive with the mantra, “I Believe.” At the announcement this weekend, Chrysler Group LLC Chairman and CEO Sergio Marchionne recognized the employees and the community for their dedication to the plant and to the company, saying, “Your resolve has set an inspiring example for everyone at Chrysler, showing what can happen when you find the strength and courage to fight for something worthwhile. I’m proud to be associated with you, and to be on this exciting journey with you. A journey of continued growth that will secure jobs and make a positive contribution to the communities where we live and work. I, too, am a believer.”

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Chrysler Displays Student Design Competition Winners at Detroit Autorama

Autorama High School Design Competition

Last week in Detroit, MI, high school senior Alex Fischer was selected as the first-place winner of Chrysler’s 2014 “Autorama High School Design Competition.” The design competition has been revived in recent years and gives high school students in Michigan the opportunity to submit their automotive designs and win prizes.

This year, the first-place senior class winner received an iPad, a three-week summer automotive design course at Detroit’s College for Creative Studies with housing and meals covered, and a $2,500 scholarship to the College for Creative Studies. Other prizes included passes to the Detroit Autorama and iPad Minis.

According to MLive, Alex Fischer has been sketching vehicles since last summer when he took a class through the College for Creative Studies, and he based his design on some of Chrysler’s current models such as the 2014 Jeep Cherokee. His sketch was on display along with the seven other winners at the 2014 Detroit Autorama.

To see all the winning designs, check out the video below:

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Chrysler’s “America’s Import” Wins Top Automotive Commercial of 2014 Super Bowl

America's ImportThe Super Bowl has come and gone, and the votes are in. What were the most popular ads of the 2014 Super Bowl, and where did Chrysler’s “America’s Import” rank?

Over the weekend, YouTube announced the winners of the YouTube Ad Blitz contest, and Chrysler’s “America’s Import” featuring Bob Dylan was the top automotive ad, coming in 3rd place overall. The ad was beat out for the overall top spots by Coca-Cola’s “America the Beautiful” in 2nd place and Budweiser’s “Puppy Love” in 1st place. At the time of publication, “America’s Import” has been viewed over 11 million times on YouTube.

Chrysler Group has had the top automotive Super Bowl commercial for four consecutive years. In 2011, they released Chrysler’s “Born of Fire” with Eminem. In 2012, it was Chrysler’s “Halftime in America” featuring Clint Eastwood, and in 2013, Ram’s “Farmer” featuring narration by Paul Harvey. Year after year, Chrysler Group’s commercials are the topic of discussion in every Super Bowl commercial round-up, shared across social media and dissected by automotive and media critics alike.

Olivier Francois, Chief Marketing Officer at Chrysler Group LLC, responded to the news that Chrysler Group had again taken the top automotive spot, stating, “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

Keep up to date with the latest Chrysler line-up and check out the used inventory online at You can also connect with Bayside Chrysler Jeep Dodge on Facebook, Twitter, and YouTube.