Chrysler’s “America’s Import” Wins Top Automotive Commercial of 2014 Super Bowl

America's ImportThe Super Bowl has come and gone, and the votes are in. What were the most popular ads of the 2014 Super Bowl, and where did Chrysler’s “America’s Import” rank?

Over the weekend, YouTube announced the winners of the YouTube Ad Blitz contest, and Chrysler’s “America’s Import” featuring Bob Dylan was the top automotive ad, coming in 3rd place overall. The ad was beat out for the overall top spots by Coca-Cola’s “America the Beautiful” in 2nd place and Budweiser’s “Puppy Love” in 1st place. At the time of publication, “America’s Import” has been viewed over 11 million times on YouTube.

Chrysler Group has had the top automotive Super Bowl commercial for four consecutive years. In 2011, they released Chrysler’s “Born of Fire” with Eminem. In 2012, it was Chrysler’s “Halftime in America” featuring Clint Eastwood, and in 2013, Ram’s “Farmer” featuring narration by Paul Harvey. Year after year, Chrysler Group’s commercials are the topic of discussion in every Super Bowl commercial round-up, shared across social media and dissected by automotive and media critics alike.

Olivier Francois, Chief Marketing Officer at Chrysler Group LLC, responded to the news that Chrysler Group had again taken the top automotive spot, stating, “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

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Will the Chrysler 300 Get a Diesel Engine?

exterior_112If there is one thing that I’ve been reading a lot of in the news recently concerning Chrysler, it’s the word diesel.  Much has been said about the 2014 Jeep Grand Cherokee having an EcoDiesel engine, which hasn’t been offered since 2009.  The new Ram 1500 will be getting diesel as well.  I picture an Oprah-like scene at their headquarters, “You get a diesel, you get a diesel; everyone gets a diesel!!”

The next possibility is the Chrysler 300.  Ward’s Auto asked Saad Chehab, Chrysler President, if the 300 will be getting a diesel engine.  He said that it’s still being considered and may be awhile before any official announcement.  What Chrysler is trying to figure out is if it’s even worth the money to make this happen.

“It’s a matter of how much the customer is willing to pay for that premium.  That’s the only issue with it.”  Chehab said.

What may help the 300 get this new engine is that the 2014 Chrysler 200 is rumored to have a diesel engine with its new redesign.

We’ll just have to wait and see what happens.

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Chrysler Hires 200 Workers to Keep Up With Jeep Wrangler Demand

UntitledAided by the popularity of the Jeep Wrangler, Chrysler needs to hire additional workers to fill in shifts at a plant in Ohio.

Over the past few months, sales for the Wrangler and the Wrangler Unlimited have been on the rise.  In order to meet the recent demand for the always popular Jeep vehicles, Chrysler is adding 200 people to the Jeep plant in Toledo Ohio.  The new hires will be beginning their work on April 1st.

130 of the new workers will be offering extra relief to the current work force on the assembly line.  There are two shifts already working hard, each working 10 hours.  Chrysler is not looking to add a third shift, according to autonews.com, due to the paint shop of the plant being at capacity.

Thanks in part to the rebounding economy and car buyers staying loyal to a brand they can trust.  The Wrangler has always been a vehicle that people depend upon.  That can be seen by the amount of Wranglers being produced at the Toledo plant.  It’s more than 200,000 from last year.  U.S. sales rose 16 percent from last year.

Bayside Chrysler Jeep Dodge offers the best quality service in the Queens area.  Shop our new and pre-owned inventory online as well as set up a time to come in for a test drive.  Follow the dealership on Facebook and Twitter to see more Chrysler news and monthly specials.