Chrysler has been making headlines of late thanks to the company filing for an IPO. It’s all boring and complicated speak that is good in a conference room full of people who speak of such things on a daily basis, but to people interested in the cars, it’s a foreign language. Thankfully though, some people are being able to scour through the wording of the IPO filing and discovered some hidden gems buried in the avalanche of lengthy words.
USA Today was one such scavenger that found a little tid-bit in the filing. Chrysler just let it be known that they are working on a first ever small SUV. This new vehicle will be based on the same platform that the Dodge Dart is using. That’s pretty much where the information ends, Chrysler didn’t have anything else to say about the matter.
In the same filing, the rumor that Chrysler is downsizing its redundant platforms seems to be true. In 2010 the auto company had 11 platforms and will be reducing that number to nine before the end of next year.
The filing also shows how well Chrysler has recovered since the infamous bankruptcy. In 2009, when the company was going through reorganization, Chrysler reported that 70% of their dealers were profitable. This year, that number increased to 88%.
The future is bright for Chrysler as it looks to increasing its presence in the North American auto business and world-wide. They are taking the necessary steps to ensure that the Chrysler name could very well be the top dog of automakers in the years to come.
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