Chrysler has always been proud of their Detroit lineage. The ‘Imported from Detroit’ campaign was created to celebrate that history. The auto company is clear in their support of the great auto-city. That’s why they are sponsoring the Detroit Jazz Festival, the world’s largest free jazz festival.
This is the second year in a row that Chrysler will be the presenting sponsor for the Festival. They will be bringing their Detroit-inspired cars as well. The 2013 Chrysler 300 Motown Edition, the 2013.5 Chrysler 200 S Special Edition, and the 2013 Chrysler 300 John Varvatos Limited Edition.
This will be the second year in a row that Chrysler has been the sponsor for the Festival. It’s all in step with the “Imported from Detroit” campaign. The Jazz Festival is a huge money-maker for the city. Thousands come in to attend from all across. 25.8 percent of the audience comes in from out of state.
“Not only is the Detroit Jazz Festival a world-class arts and education contributor, it’s an economic booster for the city and one of the many beautiful stories that continues to be ’Imported from Detroit,’ said Saad Chehab, President and CEO of Chrysler Brand. “The Detroit Jazz Festival spreads the message about the beauty of Detroit and provides an enriching cultural experience for jazz and music lovers across the country. The people and the commitment behind these events is what continue to inspire the Chrysler brand’s ‘Imported from Detroit’ campaign.”
The festival is glad to have Chrysler back. “Support from companies like the Chrysler brand, who are committed to helping this city,” said Gretchen Valade, chair of the Foundation Board of Directors, Detroit Jazz Festival. “Assist the Detroit Jazz Festival in continuing to stay the largest free jazz festival in the world and helps us to continue to offer these unique cultural experiences.”
The line-up hasn’t been released yet and looks to be sometime later this month. The Festival is known for bringing in big name talent, such as Sonny Rollins and Wynton Marsalis, who were there last year.
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