Will the Chrysler 300 Get a Diesel Engine?

exterior_112If there is one thing that I’ve been reading a lot of in the news recently concerning Chrysler, it’s the word diesel.  Much has been said about the 2014 Jeep Grand Cherokee having an EcoDiesel engine, which hasn’t been offered since 2009.  The new Ram 1500 will be getting diesel as well.  I picture an Oprah-like scene at their headquarters, “You get a diesel, you get a diesel; everyone gets a diesel!!”

The next possibility is the Chrysler 300.  Ward’s Auto asked Saad Chehab, Chrysler President, if the 300 will be getting a diesel engine.  He said that it’s still being considered and may be awhile before any official announcement.  What Chrysler is trying to figure out is if it’s even worth the money to make this happen.

“It’s a matter of how much the customer is willing to pay for that premium.  That’s the only issue with it.”  Chehab said.

What may help the 300 get this new engine is that the 2014 Chrysler 200 is rumored to have a diesel engine with its new redesign.

We’ll just have to wait and see what happens.

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Chrysler Hires 200 Workers to Keep Up With Jeep Wrangler Demand

UntitledAided by the popularity of the Jeep Wrangler, Chrysler needs to hire additional workers to fill in shifts at a plant in Ohio.

Over the past few months, sales for the Wrangler and the Wrangler Unlimited have been on the rise.  In order to meet the recent demand for the always popular Jeep vehicles, Chrysler is adding 200 people to the Jeep plant in Toledo Ohio.  The new hires will be beginning their work on April 1st.

130 of the new workers will be offering extra relief to the current work force on the assembly line.  There are two shifts already working hard, each working 10 hours.  Chrysler is not looking to add a third shift, according to autonews.com, due to the paint shop of the plant being at capacity.

Thanks in part to the rebounding economy and car buyers staying loyal to a brand they can trust.  The Wrangler has always been a vehicle that people depend upon.  That can be seen by the amount of Wranglers being produced at the Toledo plant.  It’s more than 200,000 from last year.  U.S. sales rose 16 percent from last year.

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Chrysler Faces Criticism Over New 2014 Jeep Cherokee Design

2014jeepcherokee-2The biggest news in the auto world of late is the early release of the new look of the 2014 Jeep Cherokee. Jalopnik provided the initial leak. What many fans saw was unexpected; a vast departure from the norm. A wave of negative criticism followed and many lashed out instantly at what they viewed as a step too far in the wrong direction. It was different and too different for comfort.

Jalopnik covered the breakdown of how Chrysler handled the affair. It appears that they were getting pretty prepared for the lash-back against the new design. On the Chrysler Communications’ Facebook page was a message to not judge a book by its cover. It urged people to remember that what makes a Jeep isn’t on the outside  but what’s inside that matters most. Even though I agree, it’s hard not to see that as some cheesy line straight from a kids film.

The negative feedback was prevalent and got negative. “Ugly” was the word used the most to describe how the audience was feeling. Chrysler went to Twitter to repeat the message, urging all to give the new look a chance.

Even Ralph Gilles, the main-man over at SRT, was on Twitter responding to the critics. He cited the new design as a paradigm shift. A quick look shows how right he is about that.

Jalopnik concludes with a defense of the 2014 Jeep Cherokee. While not the biggest fans of some aspects, mainly the headlights, they make note of how the vitals are still there in the iconic seven-bar grille. There’s something to be said for something revolutionary different rather than keeping with the safe and predictable. In the least, it’ll get people talking and make people who wouldn’t have otherwise notice.

It’s amazing how much has been said of just a few choice shots of the new exterior. Not one mention of any details beyond that and it’s still caused an avalanche of excitement and vitriol. While Chrysler might not be too happy hearing from the nastiest of critics, it does prove the point of there being no such thing as bad press. It’s the talk of the auto world and the specs haven’t even been revealed yet.

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