Eminem, Eastwood, And Detroit: A Look Back At Chrysler’s Best Super Bowl Ads

Chrysler Super Bowl Eminem

Chrysler is going all out for Super Bowl XLIX, premiering not one but three new Chrysler ads during the broadcast. They are keeping the commercials tightly under wraps for Sunday’s game, but for now, let’s take a look back at the big Chrysler Super Bowl commercials of the past five years.

“Man’s Last Stand” – 2010

Chrysler’s big Super Bowl spot was “Man’s Last Stand” which specifically featured the Dodge Charger. This is more humorous than the subsequent Chrysler ads, and the best line is easily, “I will watch your vampire TV shows with you.”

“Born Of Fire” – 2011

“Born Of Fire” came out of the gate in 2011 and took the ad world by storm, winning numerous awards and accolades. More importantly, though, it was a powerful reflection of Chrysler and Detroit defying the odds and finding a comeback.

“Halftime In America” – 2012

When Chrysler gets a star to narrate their Super Bowl ads, they only get the best. Clint Eastwood’s “Halftime In America” is a Super Bowl classic.

“Farmer” – 2013

This love letter to the American farmer featured some absolutely gorgeous shots of the heartland and Ram’s powerful trucks in action. “Farmer” captured audiences’ attentions without talking animals, sexualized imagery, or childish humor usually found in Super Bowl commercials.

“America’s Import” 2014

“America’s Import” asked the question, “Is there anything more American than America?” Bob Dylan’s narration combined with the imagery of diners, Marilyn Monroe, biker gangs, and Chrysler employees hard at work was unforgettable.

Check out Sunday’s Super Bowl game to see Chrysler’s three new commercials, and for the best deals on new and used Chrysler vehicles, stop by Bayside Chrysler Jeep Dodge. On the website, you can get pre-approved, check out the monthly specials, and shop the online inventory by make, model, and year. You can also get the latest news and deals from Bayside Chrysler Jeep Dodge by liking Bayside on Facebook, following on Twitter, or subscribing on YouTube.

2015 Chrysler 200: New Era for Chrysler


The all-new 2015 Chrysler 200 is popular with fans and critics alike.  It is being produced in a way to let other companies know that Chrysler is back in business and wants to begin making major splashes in the auto world.  To do this, however, sacrifices are being made.  Chrysler’s new five-year plan is calling for a new evaluation of the many brands.  While it was announced before the plan, the new 200 is taking the place of the well-known Dodge Avenger in the mid-sized sedan market.  Is this going to help or hurt Chrysler?

Mlive.com spoke with Al Gardner about the 2015 Chrysler 200.  He is the CEO and President of the brand and had a major hand in the creation of the new 200.  He is very confident that the loss of the Avenger will only help the new 200 grow in popularity and sales.  “We’ve got pretty high expectations.  As Avenger and 200 go away, the old ones, this thing is going to sell in this huge segment.”

From the perspective of Gardner, the 2015 200 represents a new era for Chrysler.  The campaign for this re-launch began before 200, however.  It started in January with the tagline being introduced for Chrysler, “America’s Import” which was reiterated by Bob Dylan in a Super Bowl commercial.

The 200 itself has relied on being a part of the same marketing campaign.  The commercial is centered on the story of creation from a nation of builders, highlighting that each and all of us have the capability to be a part of the next great innovation of invention.

The entire article about the history and what is to come from Chrysler as they look to future is fascinating.  The 2015 Chrysler 200 is the beginning of something big.  Chrysler is poised to become something bigger than it ever was.

If you are interested in learning more about the 2015 Chrysler 200, contact us at Bayside Chrysler Jeep Dodge.  You can also go online to view our inventory of new and used vehicles.  Be sure to like us on Facebook and to follow us on Twitter to see more auto news and our special monthly offers.

Chrysler’s “America’s Import” Wins Top Automotive Commercial of 2014 Super Bowl

America's ImportThe Super Bowl has come and gone, and the votes are in. What were the most popular ads of the 2014 Super Bowl, and where did Chrysler’s “America’s Import” rank?

Over the weekend, YouTube announced the winners of the YouTube Ad Blitz contest, and Chrysler’s “America’s Import” featuring Bob Dylan was the top automotive ad, coming in 3rd place overall. The ad was beat out for the overall top spots by Coca-Cola’s “America the Beautiful” in 2nd place and Budweiser’s “Puppy Love” in 1st place. At the time of publication, “America’s Import” has been viewed over 11 million times on YouTube.

Chrysler Group has had the top automotive Super Bowl commercial for four consecutive years. In 2011, they released Chrysler’s “Born of Fire” with Eminem. In 2012, it was Chrysler’s “Halftime in America” featuring Clint Eastwood, and in 2013, Ram’s “Farmer” featuring narration by Paul Harvey. Year after year, Chrysler Group’s commercials are the topic of discussion in every Super Bowl commercial round-up, shared across social media and dissected by automotive and media critics alike.

Olivier Francois, Chief Marketing Officer at Chrysler Group LLC, responded to the news that Chrysler Group had again taken the top automotive spot, stating, “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

Keep up to date with the latest Chrysler line-up and check out the used inventory online at www.baysidechryslerjeepdodge.net. You can also connect with Bayside Chrysler Jeep Dodge on Facebook, Twitter, and YouTube.