The all-new 2015 Chrysler 200 is popular with fans and critics alike. It is being produced in a way to let other companies know that Chrysler is back in business and wants to begin making major splashes in the auto world. To do this, however, sacrifices are being made. Chrysler’s new five-year plan is calling for a new evaluation of the many brands. While it was announced before the plan, the new 200 is taking the place of the well-known Dodge Avenger in the mid-sized sedan market. Is this going to help or hurt Chrysler?
Mlive.com spoke with Al Gardner about the 2015 Chrysler 200. He is the CEO and President of the brand and had a major hand in the creation of the new 200. He is very confident that the loss of the Avenger will only help the new 200 grow in popularity and sales. “We’ve got pretty high expectations. As Avenger and 200 go away, the old ones, this thing is going to sell in this huge segment.”
From the perspective of Gardner, the 2015 200 represents a new era for Chrysler. The campaign for this re-launch began before 200, however. It started in January with the tagline being introduced for Chrysler, “America’s Import” which was reiterated by Bob Dylan in a Super Bowl commercial.
The 200 itself has relied on being a part of the same marketing campaign. The commercial is centered on the story of creation from a nation of builders, highlighting that each and all of us have the capability to be a part of the next great innovation of invention.
The entire article about the history and what is to come from Chrysler as they look to future is fascinating. The 2015 Chrysler 200 is the beginning of something big. Chrysler is poised to become something bigger than it ever was.
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