2015 Chrysler 200: New Era for Chrysler


The all-new 2015 Chrysler 200 is popular with fans and critics alike.  It is being produced in a way to let other companies know that Chrysler is back in business and wants to begin making major splashes in the auto world.  To do this, however, sacrifices are being made.  Chrysler’s new five-year plan is calling for a new evaluation of the many brands.  While it was announced before the plan, the new 200 is taking the place of the well-known Dodge Avenger in the mid-sized sedan market.  Is this going to help or hurt Chrysler?

Mlive.com spoke with Al Gardner about the 2015 Chrysler 200.  He is the CEO and President of the brand and had a major hand in the creation of the new 200.  He is very confident that the loss of the Avenger will only help the new 200 grow in popularity and sales.  “We’ve got pretty high expectations.  As Avenger and 200 go away, the old ones, this thing is going to sell in this huge segment.”

From the perspective of Gardner, the 2015 200 represents a new era for Chrysler.  The campaign for this re-launch began before 200, however.  It started in January with the tagline being introduced for Chrysler, “America’s Import” which was reiterated by Bob Dylan in a Super Bowl commercial.

The 200 itself has relied on being a part of the same marketing campaign.  The commercial is centered on the story of creation from a nation of builders, highlighting that each and all of us have the capability to be a part of the next great innovation of invention.

The entire article about the history and what is to come from Chrysler as they look to future is fascinating.  The 2015 Chrysler 200 is the beginning of something big.  Chrysler is poised to become something bigger than it ever was.

If you are interested in learning more about the 2015 Chrysler 200, contact us at Bayside Chrysler Jeep Dodge.  You can also go online to view our inventory of new and used vehicles.  Be sure to like us on Facebook and to follow us on Twitter to see more auto news and our special monthly offers.

Chrysler Confirms New Midsize Car in the Works

exterior_14Change is in the air for Chrysler.  Executives with the company confirmed the auto maker is adding a mysterious new midsize car to their line-up before the first quarter of the upcoming year.

This all came to light while executives were showing off the factory at Sterling Heights, Michigan.  Currently, the 200 and Avenger are built in the plant.  The remark came while reporters were on a tour of the new paint shop.

The two vehicles on the chop block that Chrysler is looking to replace are its own 200 and the Dodge Avenger.  Both vehicles are having a tough time against the competition, in particular the Toyota Camry and the Honda Accord.

The details as to what to expect on the new car are minimal.  It’s assumed at this point that Fiat will be an influence seeing as how the Italian automaker has already made an impact on the majority of new vehicles coming from Chrysler.  The last update on the current midsize cars were three years ago.  In fact, the design is the oldest in the midsize category.

The plant itself that this will all occur at has something of a miracle history.  It’s been slated to close multiple times, but somehow always manages to keep its head above water.  Now, Chrysler has invested a large sum of money to expand on the paint shop that will allow it to paint any Chrysler or Fiat vehicle, the large trucks and commercial vans included.  On top of that, another $165 million will be invested into a new body shop.

For more information on the Chrysler 200 and other Chrysler vehicles, contact us at Bayside Chrysler Jeep Dodge.  We operate in the Bayside Queens area and are the go-to place for high quality service for new, pre-owned, or vehicle maintenance through our service department.  Be sure to like us on Facebook and to follow us on Twitter for to see our monthly parts and service specials.