Tag Archives: Al Gardner

Chrysler Plug-in Hybrid Minivan Could be Gamechanger

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The brand chief of Chrysler remarked on the news of the upcoming Chrysler Town & Country plug-in hybrid minivan as a game changer, and he may be really right on this one.

Al Gardner, Chrysler’s brand chief, was interviewed about what to expect from this new hybrid minivan and he was feeling very proud of it.

“If we can produce something that is incredibly efficient, that you can 30, 40 miles with zero tank of gas – that will get you a combined – let’s call it 75, 80 eMPG – it’s a gamechanging number.”

It is difficult not to agree with him.  If Chrysler is indeed able to hit those numbers he was speaking of, they could be on the verge of giving the market a minivan unlike anything else.  The plug-in hybrid is something that could really give the automaker a boost in the more environment-friendly vehicles it has been lacking in in comparison to the other car manufacturers.  Even more interesting is that it will be in the minivan segment.

“The first to market that can produce family vehicles that are efficient – I think we’d agree we’re a little behind the times – we need to be that and the Chrysler brand is the perfect to do that for FCA.”

Again, agree with that idea.  Most hybrids come in the form of a sedan, something meant for drivers with few passengers.  If Chrysler is able to get that tech onto a family minivan, they could be giving the public something it needs.  The people who need help with saving money are the ones in the larger vans, to be able to cut down on fuel consumption and give that market something like this could be a real boon.  I only hope that Chrysler has a plan of how to achieve this goal and not simply be speaking big.  We’ll see when Chrysler is estimated to deliver, which will be awhile.

For more information on Chrysler minivans, visit Bayside Chrysler Jeep Dodge. On the website, you can get pre-approved, check out the monthly specials, and shop the online inventory by make, model, and year. You can also get the latest news and deals from Bayside Chrysler Jeep Dodge by liking Bayside on Facebook, following on Twitter, or subscribing on YouTube.

 

Source: Detroit News

2015 Chrysler 200 Sales Exceeding Expectations

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The 2015 Chrysler 200 was already one of the most anticipated vehicles of the year.  Chrysler wasn’t reinventing the wheel, but they were taking a model that had been regarded as nothing more than car rental fodder for the past few years and made it exciting for the general public again.  It also showed them mounting competition towards their rival car makers in a way that the auto maker has not been in recent years.  So the question is after that how well is the company doing with the new 2015 200.  The answer is would seem is quite well.  According to Chrysler, the new 200 is selling very well.

WardsAuto spoke with Al Gardner, the president and CEO of Chrysler, and they were informed of how the 2015 Chrysler 200 is exceeding expectations.  The way to succeed, it would seem, would be to mount a complete offensive on the competitors.

“We knew we had to conquest, because frankly we don’t have a customer base.  We look at the (now defunct Dodge) Avenger and 200 as the previous cars to this new 200, and this new 200 is much better.  We had to conquest.” Gardner said to WardsAuto.

Like I said, the biggest problem with the 200 is that the vehicle had fallen out of the public view.  It wasn’t a car in large demand and it is good to see Chrysler realize this and work from that point of view rather than trying to build on something that wasn’t there.  Introducing the 2015 Chrysler 200 as a new and as an evolution is a smart move.

To learn more about the 2015 Chrysler 200, contact us at Bayside Chrysler Jeep Dodge.  You can also go online to view our inventory of new and used vehicles.  Be sure to like us on Facebook and to follow us on Twitter to see more auto news and our special monthly offers.

2015 Chrysler 200: New Era for Chrysler

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The all-new 2015 Chrysler 200 is popular with fans and critics alike.  It is being produced in a way to let other companies know that Chrysler is back in business and wants to begin making major splashes in the auto world.  To do this, however, sacrifices are being made.  Chrysler’s new five-year plan is calling for a new evaluation of the many brands.  While it was announced before the plan, the new 200 is taking the place of the well-known Dodge Avenger in the mid-sized sedan market.  Is this going to help or hurt Chrysler?

Mlive.com spoke with Al Gardner about the 2015 Chrysler 200.  He is the CEO and President of the brand and had a major hand in the creation of the new 200.  He is very confident that the loss of the Avenger will only help the new 200 grow in popularity and sales.  “We’ve got pretty high expectations.  As Avenger and 200 go away, the old ones, this thing is going to sell in this huge segment.”

From the perspective of Gardner, the 2015 200 represents a new era for Chrysler.  The campaign for this re-launch began before 200, however.  It started in January with the tagline being introduced for Chrysler, “America’s Import” which was reiterated by Bob Dylan in a Super Bowl commercial.

The 200 itself has relied on being a part of the same marketing campaign.  The commercial is centered on the story of creation from a nation of builders, highlighting that each and all of us have the capability to be a part of the next great innovation of invention.

The entire article about the history and what is to come from Chrysler as they look to future is fascinating.  The 2015 Chrysler 200 is the beginning of something big.  Chrysler is poised to become something bigger than it ever was.

If you are interested in learning more about the 2015 Chrysler 200, contact us at Bayside Chrysler Jeep Dodge.  You can also go online to view our inventory of new and used vehicles.  Be sure to like us on Facebook and to follow us on Twitter to see more auto news and our special monthly offers.