The 2015 Chrysler 200 was already one of the most anticipated vehicles of the year.  Chrysler wasn’t reinventing the wheel, but they were taking a model that had been regarded as nothing more than car rental fodder for the past few years and made it exciting for the general public again.  It also showed them mounting competition towards their rival car makers in a way that the auto maker has not been in recent years.  So the question is after that how well is the company doing with the new 2015 200.  The answer is would seem is quite well.  According to Chrysler, the new 200 is selling very well.

WardsAuto spoke with Al Gardner, the president and CEO of Chrysler, and they were informed of how the 2015 Chrysler 200 is exceeding expectations.  The way to succeed, it would seem, would be to mount a complete offensive on the competitors.

“We knew we had to conquest, because frankly we don’t have a customer base.  We look at the (now defunct Dodge) Avenger and 200 as the previous cars to this new 200, and this new 200 is much better.  We had to conquest.” Gardner said to WardsAuto.

Like I said, the biggest problem with the 200 is that the vehicle had fallen out of the public view.  It wasn’t a car in large demand and it is good to see Chrysler realize this and work from that point of view rather than trying to build on something that wasn’t there.  Introducing the 2015 Chrysler 200 as a new and as an evolution is a smart move.

To learn more about the 2015 Chrysler 200, contact us at Bayside Chrysler Jeep Dodge.  You can also go online to view our inventory of new and used vehicles.  Be sure to like us on Facebook and to follow us on Twitter to see more auto news and our special monthly offers.