Tag Archives: SuperBowl

Chrysler: We’re Still “Imported from Detroit”

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imported-from-detroitNot that long ago, there were rumors going around that Chrysler might be moving away from their popular “Imported from Detroit” ad campaign, but last week, Chrysler’s chief marketing officer Olivier Francois announced that “Imported from Detroit” isn’t going anywhere anytime soon.

Francois assured Chrysler fans in a statement that, “’Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand.” He recognizes that the tagline appeals to consumers who don’t want to “cross an ocean” to find a quality car with modern style and technology.

“Imported from Detroit” will be used this year for the 2013 Chrysler 300 Motown edition and the 2013 Chrysler 300C John Varvatos Luxury Edition, and Chrysler will continue to offer “Imported from Detroit” merchandise through their website.

You can watch the original “Imported from Detroit” Super Bowl commercial below.

We want to hear from you, our readers. What do you think of Chrysler sticking with their “Imported from Detroit” campaign? Are you glad they are keeping it, or do you want a whole new campaign? Leave a comment below, and tell us what you think.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Chrysler’s ‘Farmer’ Ad Helps Spur Ram Sales

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640445561001_2135167109001_Ram-Farmer-914One of the biggest winners in terms of popularity from the Superbowl commercials was Chrysler.  Their ad campaigns have been notorious of late with quality.  One in particular, the Ram “Farmer” ad was incredibly successful.  It’s hard to gauge the effectiveness of an ad based solely on people’s response, however.  Ads are created to sell product and if all they are doing is getting likes on Facebook, then they are failing their original purpose.  So how do we truly find if the Farmer ad was a success?  February’s sales numbers have just done that work for us.

The San Francisco Chronicle shows that Ram’s sales increased in the previous month.  The figures are up 3 percent from the previous year and it’s the best February sales in six years.

Ram has been working very hard of late to be seen as the working man’s truck.  Recently, they’ve been promoting their “Ram Jam” country music concert.  The ad targeted the blue-collars out in the country who need to relay on dependable and heavy-duty machinery.  That was the message that ad presented, and with a few exceptions, was greeted with a positive response.

Stacy Finz, the writer for the San Francisco Chronicle, interviewed Greg Stern, CEO and co-founder of BSSP, an advertising firm, about the ‘Farmer” ad that Chrysler put together.  His thoughts on the commercial were, “It was a great spot.  Who doesn’t respect and root for farmers.”

If you need a work-horse machine to help you out on the job, stop by Bayside Chrysler Jeep Dodge.  View our whole new and pre-owned inventory online at our website.  Make sure you like us on Facebook and follow us on Twitter for more news and monthly specials.

Are Electric Cars in Chrysler’s Future?

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Gas prices are back on the rise and so the conversation has shifted once again to what needs to be done to get off the dependency we have on oil. The Toledo Blade is reporting that Chrysler believes that an answer may just lead in electric cars.

“We believe in electrification, sparingly and for the right kinds of targeted applications,” said Bob Lee, vice president and head of engine and electrified propulsion engineering. “We’re developing technology for commercialization, preparing for the shift when consumers start pulling them into the marketplace.”

Chrysler has been trailing behind its competitors with the production of electric and hybrid vehicles. Sergio Marchionne, the chief executive officer of Chrysler and Fiat, sees this as a new opportunity for the company. Chrysler already has some plug-in hybrid-electric vehicles in the form of Town & Country minivans, but they are only available in California, Arizona, North Carolina, and Michigan. Ram pickups are looking at the possibility of making a plug-in hybrid of their pickups.

The future of the auto industry is unwritten in terms of what will be fueling the next generation. It’s good to see, however, that many are starting to try to figure out ways of getting drivers out of oil and adapting new and cleaner technologies.

Go online to view the full line-up of Chrysler vehicles and even schedule a test drive. Don’t forget to give us a like on Facebook, and a follow on Twitter, to stay up to date on the latest car industry news.