Not that long ago, there were rumors going around that Chrysler might be moving away from their popular “Imported from Detroit” ad campaign, but last week, Chrysler’s chief marketing officer Olivier Francois announced that “Imported from Detroit” isn’t going anywhere anytime soon.
Francois assured Chrysler fans in a statement that, “’Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand.” He recognizes that the tagline appeals to consumers who don’t want to “cross an ocean” to find a quality car with modern style and technology.
“Imported from Detroit” will be used this year for the 2013 Chrysler 300 Motown edition and the 2013 Chrysler 300C John Varvatos Luxury Edition, and Chrysler will continue to offer “Imported from Detroit” merchandise through their website.
You can watch the original “Imported from Detroit” Super Bowl commercial below.
We want to hear from you, our readers. What do you think of Chrysler sticking with their “Imported from Detroit” campaign? Are you glad they are keeping it, or do you want a whole new campaign? Leave a comment below, and tell us what you think.
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