Get Ready for an All-New Look to the Chrysler 200

exterior_04Chrysler is doing some spring-cleaning.  Of late, they’ve been really pushing change onto their upcoming vehicles.  Take a look at the 2014 Jeep Cherokee and you’ll see just how invested they are in in keeping their vehicles competitive.  Change is never a bad thing.

That same mindset is bringing change to lesser heard about car in their fleet, the Chrysler 200.  In 2011, the Sebring was given the 200 label and, while gaining a boost in sales, never achieved the popularity the auto-maker felt it deserved.

That means its back to the drawing board to see what needs to be done to make the 200 a name in the midsize sedan segment with the 2015 model.

Automobile reports on concepts of the new 200 being shown to attendees of the annual dealer meeting this last October.  What they saw must’ve been quite impressive because it brought the people to their feet.  They quote David Kelleher, who is the owner of a Chrysler Dealership in Glen Mills, Pennsylvania on what he thought of the new 200.  He said it would be a “complete home run.”

Saad Chehab, President and CEO of Chrysler Brand, set the bar high for what he expects from the 200’s new design.  “…if any of us walk into a room and look at the car, is my jaw going to drop?”

The article continues to note that the 200 is being heavily influenced by the competition, such as the 2013 Ford Fusion, 2011 Hyundai Sonata, and the Kia Optima.

There’s no real word on any definite details on what it’ll look like or what the tech specs are, but there’s a belief that it’ll be a variation of the CUSW platform that is already in use with the Dodge Dart and the upcoming 2014 Jeep Cherokee.  The new 200 may be unveiled this fall and be on the sales floor as early as January of 2014.

For the current Chrysler products, check out Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Chrysler: We’re Still “Imported from Detroit”

imported-from-detroitNot that long ago, there were rumors going around that Chrysler might be moving away from their popular “Imported from Detroit” ad campaign, but last week, Chrysler’s chief marketing officer Olivier Francois announced that “Imported from Detroit” isn’t going anywhere anytime soon.

Francois assured Chrysler fans in a statement that, “’Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand.” He recognizes that the tagline appeals to consumers who don’t want to “cross an ocean” to find a quality car with modern style and technology.

“Imported from Detroit” will be used this year for the 2013 Chrysler 300 Motown edition and the 2013 Chrysler 300C John Varvatos Luxury Edition, and Chrysler will continue to offer “Imported from Detroit” merchandise through their website.

You can watch the original “Imported from Detroit” Super Bowl commercial below.

We want to hear from you, our readers. What do you think of Chrysler sticking with their “Imported from Detroit” campaign? Are you glad they are keeping it, or do you want a whole new campaign? Leave a comment below, and tell us what you think.

You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle.  Like us on Facebook, follow us on Twitter, and subscribe to us on YouTube for more Jeep news and monthly parts and service specials.

Chrysler Ranked Top 10 Car Brand of 2012

Total Car Score has released its list of the top 10 car brands of 2012, and this year, Chrysler beat out BMW and Kia to earn the #8 spot on the list.

The list’s rankings were based purely on reviews and performance. Total Car Score, also known as the Rotten Tomatoes of car review sites, collects reviews from the most trusted car critics including Consumer Reports, Edmunds, The Car Connection, and MSN Autos, and they calculate a composite score based on those reviews. Chrysler made the top 10 list right alongside other top-of-the-line brands like Infiniti, Mercedes-Bez, and Lexus.

For Chrysler, this is an amazing accomplishment. They are the second most improved brand on the list with an overall score of 79.78 and 3.71 point improvement from 2011. Only a short time ago, some people had counted Chrysler out, and yet here it is on the top 10 brands of 2012. Chrysler’s comeback continues, and it shows no signs of slowing down anytime soon.

You can check out the full 2012 Chrysler line-up on Bayside’s online inventory here. Also, keep up with the latest news from Chrysler, Jeep, Dodge, and Ram by liking Bayside on Facebook and following Bayside on Twitter.