Chrysler’s ‘Farmer’ Ad Helps Spur Ram Sales

640445561001_2135167109001_Ram-Farmer-914One of the biggest winners in terms of popularity from the Superbowl commercials was Chrysler.  Their ad campaigns have been notorious of late with quality.  One in particular, the Ram “Farmer” ad was incredibly successful.  It’s hard to gauge the effectiveness of an ad based solely on people’s response, however.  Ads are created to sell product and if all they are doing is getting likes on Facebook, then they are failing their original purpose.  So how do we truly find if the Farmer ad was a success?  February’s sales numbers have just done that work for us.

The San Francisco Chronicle shows that Ram’s sales increased in the previous month.  The figures are up 3 percent from the previous year and it’s the best February sales in six years.

Ram has been working very hard of late to be seen as the working man’s truck.  Recently, they’ve been promoting their “Ram Jam” country music concert.  The ad targeted the blue-collars out in the country who need to relay on dependable and heavy-duty machinery.  That was the message that ad presented, and with a few exceptions, was greeted with a positive response.

Stacy Finz, the writer for the San Francisco Chronicle, interviewed Greg Stern, CEO and co-founder of BSSP, an advertising firm, about the ‘Farmer” ad that Chrysler put together.  His thoughts on the commercial were, “It was a great spot.  Who doesn’t respect and root for farmers.”

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How Chrysler Turned Failure Into Success

Chrysler has most definitely been enjoying a rebirth. Just a few years ago, the company was considered a zombie with people just waiting for a death keel. That never happened, though, with the government stepping in to provide a controversial bailout aimed to put the auto maker back on the track. It seems to have worked with Chrysler enjoying the best sales they’ve seen in years. Soon, they will be putting out a new car in the form of the 2013 Dodge Dart and it’s already got heads turning and people talking about it with love. It’s clear that Chrysler is ready to be the dominant brand in the auto industry.

The Detroit Free Press has an article talking about the company coming back from the brink. In it, they note that just three short years ago, Chrysler is still maintaining in the resurgence of the Asian car-makers recovering from the devastating tsunami. Ford and General Motors can’t say the same thing.

The article looks to examine the reasons why Chrysler isn’t experiencing the drop in the market that the other makers are. They point out several reasons why Chrysler is succeeding. The first reason why is because Chrysler isn’t simply relying on releasing an endless wave of new cars, but on making sure that the ones that are out are of the highest quality possible. This allows the cars to retain their value more and drives up their trade-in values. The article quotes ALG as saying that the company is predicting the values for Chrysler, Dodge, Jeep, and Ram will be higher than they were in 2007.

“The market seems to be responding positively to their products,” says Larry Dominque, the executive vice president of ALG.

Another point is that Chrysler is looking to get people with low credit into their cars. 1 of 5 Dodge buyers in April were financed with an interest rate of at least 10 percent, while Chevrolet was just 1 in 10. Chrysler has stated that the reason for this is because of the market being more willing to provide more flexible terms.

Chrysler is a company that is proving it believes the best way to capture the market, and buyers, is not just assaulting them with flashy new cars every year, but taking their current fleet and making sure that it’s the best quality possible. They did something that no one else has done, and looked not just at a hand full of their vehicles for renovation, but all of them. It seems to be really paying off. Their sales up to this point of the year have been nothing short of stellar. The Jeep brand and Dodge brand are enjoying a new found success in their all ready popular models. It’s become quite clear that Chrysler is back on top, not by chance, but by good business sense.

Go online to Bayside’s Showroom and you can see all the quality on display for yourself. Like us on Facebook, and follow on Twitter, and you’ll see all the current news in the industry, including the upcoming launch of the Dodge Dart!