Chrysler’s ‘Farmer’ Ad Helps Spur Ram Sales

640445561001_2135167109001_Ram-Farmer-914One of the biggest winners in terms of popularity from the Superbowl commercials was Chrysler.  Their ad campaigns have been notorious of late with quality.  One in particular, the Ram “Farmer” ad was incredibly successful.  It’s hard to gauge the effectiveness of an ad based solely on people’s response, however.  Ads are created to sell product and if all they are doing is getting likes on Facebook, then they are failing their original purpose.  So how do we truly find if the Farmer ad was a success?  February’s sales numbers have just done that work for us.

The San Francisco Chronicle shows that Ram’s sales increased in the previous month.  The figures are up 3 percent from the previous year and it’s the best February sales in six years.

Ram has been working very hard of late to be seen as the working man’s truck.  Recently, they’ve been promoting their “Ram Jam” country music concert.  The ad targeted the blue-collars out in the country who need to relay on dependable and heavy-duty machinery.  That was the message that ad presented, and with a few exceptions, was greeted with a positive response.

Stacy Finz, the writer for the San Francisco Chronicle, interviewed Greg Stern, CEO and co-founder of BSSP, an advertising firm, about the ‘Farmer” ad that Chrysler put together.  His thoughts on the commercial were, “It was a great spot.  Who doesn’t respect and root for farmers.”

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Chrysler Group One of the Top Workplaces in Michigan

The Detroit Free Press has announced that the list for their fifth annual “Top Workplaces in the State of Michigan” is out and Chrysler has made the cut.

The way the process works in being included on the list began in June 2012 when about 300 employees nominated the company via a survey.  Chrysler was ranked number 21 in the large employer category, which is where companies have 500 workers or more.  That’s out of the 237 companies that reside in Michigan that were also surveyed.

Not only that, but the CEO of Chrysler, Sergio Marchionne also got a special mention.  He is on the list of “Top Workplaces Standouts” for Leadership.  That’s for the employers who ranked high in not only meeting but also exceeding the expectations of their employees.

“We are honored and humbled to receive such a meaningful acknowledgement from our employees, validating that Chrysler Group is, indeed, an employer of choice,” said Nancy A. Rae, the Senior VP, Human Resources, at Chrysler Group.  “”Chrysler Group is committed to providing and sustaining a workplace environment where employees can thrive and achieve world class levels of performance, innovation, and success.”

To someone who has been following the business of Chrysler of late, it doesn’t come as a surprise that they are popular with employees.  They have been returning jobs to the plants as demand for their products increase and have earned numerous awards for their progressive practices including recognition from the HRC and Diversity Inc.

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Chrysler & United Way Teaming Up Against Child Hunger

Chrysler and Fiat CEO Sergio Marchionne wants to help end child hunger. He’s asking for some help in this endeavor, looking to his employees to join with him.

The Detroit Free Press writes that Marchionne is the campaign chairman of the United Way for Southeastern Michigan. One of the biggest concerns that United Way is dealing with that they informed Marchionne is that of child hunger. The fight against child hunger has brought together United Way with the State of Michigan and national nonprofit, Share Our Strength, to create a program called Michigan No Kid Hungry initiative. What this program will do is bring more children to school and summer meal programs.

The decision to help with charity comes after the much talked about bailout after the companies bankruptcy. Now that the sales have finally turned around and Chrysler is making money again, Marchionne thinks it’s about time that the company starts giving back and one way of doing that is getting involved in the community.

“It’s time for us to help generate a turning point within our community for people in need,” Marchionne said in a letter to his employees. “I would like to ask you to direct your incredible resolve toward strengthening the spirit of volunteerism, which is an integral part of the fabric of this community.”

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