Author Claims Chrysler Minivan Defined Generation

Americans love their minivans. Families, soccer moms, car pool dads, there is practically a whole sub-culture revolving around the minivan, and according to a new book, the mini-van helped “define the lifestyle of a generation.”

Pulitzer-prize winner Paul Ingrassia’s new book “Engines of Change” highlights fifteen influential vehicles in American history, and amongst the Ford Motel T and the Chevrolet Corvette is the Chrysler minivan. It might seem like a less sexy choice, and auto enthusiasts rarely drool over a minivan. Still, Ingrassia points out that there were 210,000 minivans sold in the first full year of production, and their popularity would “signal a shift in America’s love affair with the automobile from sleek cars to tall and burly trucks.” Ingrassia also argues that the minivan both represented and even encouraged a lifestyle shift from “painting the town” to “painting the nursery.”

We couldn’t agree more with the Chrysler minivan’s inclusion in Ingrassia’s book, and we hope that the success of “Engines of Change” will bring attention to this sometimes under-appreciated vehicle. You can check out Chrysler’s full line-up as well as new and used Chrysler Town & Country minivans online here. To get the latest news and deals from Chrysler, you can like Bayside on Facebook and follow Bayside on Twitter.

Chrysler CEO Collects No Salary, Stock Options Despite Profitable Year

In a rare moment of class in the business world, Chrysler CEO Sergio Marchionne chose not collect a salary or bonus in 2011 and did not benefit from stock option rewards.

Marchionne is still getting paid for being the CEO of Fiat SpA. He will also be receiving 361,446 shares of Chrysler once Chrysler has repaid the loans it owes the government, so he isn’t exactly suffering. Even so, 2011 was a fantastic year for Chrysler with $183 million in earnings. It was also the first time in 14 years that the company returned a profit, and Machinonne had every right to see some of that money go into his pocket. Most CEOs would have snatched up a nice hefty bonus, whether their company performed that well or not.

The fact that Marchionne turned down a salary, bonus, and any stock option rewards says so much about his character and the company’s direction under his guidance. He is putting aside his self-interests and putting the company and Chrysler employees first, and it is tough to argue with the results of his work. If 2011 was any indication, Chrysler is definitely on the right track with Marchionne.

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