Chrysler Celebrates 10th Anniversary of “8 Mile”

Much has been said about the incredible job the marketing team with Chrysler has been doing. “Half-Time in America” was a hit with fans when it aired during the Superbowl. Before that, “Imported from Detroit” featuring Eminem in it was capturing the attention of buyers and critics alike. Chrysler wants to keep that momentum going, and to do so will be releasing a new special edition vehicle in honor of the 10th anniversary of Eminem’s popular movie, 8 Mile.

According to NBC news, Chrysler will be putting out a special edition of the Chrysler 200 sedan. That’s not all, however, as the company has another release planned. To tie-in with the new Broadway show, Motown: The Musical, there will be a Chrysler 300 based around the show. The tie-in campaigns that these vehicles are part of stem from comments Chrysler CEO Sergio Marchionne made that emphasized the auto-maker’s roots in Detroit. Olivier Francois, Chrysler’s global marketing chief, went even further by saying, “We needed to give Detroit credit for what it really does stand for”

No word yet on to what degree Eminem himself will be involved with the promotion of the sedan. Chrysler is currently getting ready to show off even more of their premium vehicles during the SEMA show, scheduled to happen over the Halloween week. Keep your eyes and ears peeled to the future to see what develops out of that auto-show.

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Chrysler Continues to Rack up the Wins

Chrysler has been getting lots of love of late. That’s not just from the public who has been helping the auto-maker enjoy some of the best sales in a long time. There’s also the people handing out awards for the vehicles. In just this past week, Chrysler might be needing to build a whole new trophy shelf to keep track of everything that’s been rolling in.

To start with, Automotive News has given the Chrysler 300 an 83 in the Consumer Reports Large Sedan Ratings. That’s second place and still bests all the domestic competition. Automotive News praised the 2011 redesign of the 300 and even more for the additional V8-powered 300C that gives more power to consumers. All these traits help the 300 “score near the top of its category,” says David Champion, the Sr Director of Consumer Reports Automotive Test Center.

The next big win for the company is that Strategic Vision has put out their Total Quality Index study. On the report, Chrysler Group tied for second place. The company ended up scoring at the top of the charts for the Dodge, Jeep, and FIAT brands. Chrysler ended up with 870 for a score where the industry average is 861. The improvement from the previous years study is 2%, which might seem low, but it’s actually the highest improvement of any auto-maker in the study.

The final major news for Chrysler is that Total Car Score has named two of their vehicles in the Top 10 New Cars for 2013. The big winners were the 2013 Dodge Dart and the Ram 1500. They noted that the new Ram will be a major player in the large truck category from here on out. The Dodge Dart received praise based on their belief that it will help bring in a younger crowd to the dealers and win acclaim with the large amount of personalization options it has.

Definitely a good time for Chrysler as the good news just piles up. They have been doing everything they can to keep the good momentum continue and it really seems to be paying off. Who knows what “best of” they’ll be winning next.

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Chrysler CEO Collects No Salary, Stock Options Despite Profitable Year

In a rare moment of class in the business world, Chrysler CEO Sergio Marchionne chose not collect a salary or bonus in 2011 and did not benefit from stock option rewards.

Marchionne is still getting paid for being the CEO of Fiat SpA. He will also be receiving 361,446 shares of Chrysler once Chrysler has repaid the loans it owes the government, so he isn’t exactly suffering. Even so, 2011 was a fantastic year for Chrysler with $183 million in earnings. It was also the first time in 14 years that the company returned a profit, and Machinonne had every right to see some of that money go into his pocket. Most CEOs would have snatched up a nice hefty bonus, whether their company performed that well or not.

The fact that Marchionne turned down a salary, bonus, and any stock option rewards says so much about his character and the company’s direction under his guidance. He is putting aside his self-interests and putting the company and Chrysler employees first, and it is tough to argue with the results of his work. If 2011 was any indication, Chrysler is definitely on the right track with Marchionne.

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