Much has been said about the incredible job the marketing team with Chrysler has been doing. “Half-Time in America” was a hit with fans when it aired during the Superbowl. Before that, “Imported from Detroit” featuring Eminem in it was capturing the attention of buyers and critics alike. Chrysler wants to keep that momentum going, and to do so will be releasing a new special edition vehicle in honor of the 10th anniversary of Eminem’s popular movie, 8 Mile.
According to NBC news, Chrysler will be putting out a special edition of the Chrysler 200 sedan. That’s not all, however, as the company has another release planned. To tie-in with the new Broadway show, Motown: The Musical, there will be a Chrysler 300 based around the show. The tie-in campaigns that these vehicles are part of stem from comments Chrysler CEO Sergio Marchionne made that emphasized the auto-maker’s roots in Detroit. Olivier Francois, Chrysler’s global marketing chief, went even further by saying, “We needed to give Detroit credit for what it really does stand for”
No word yet on to what degree Eminem himself will be involved with the promotion of the sedan. Chrysler is currently getting ready to show off even more of their premium vehicles during the SEMA show, scheduled to happen over the Halloween week. Keep your eyes and ears peeled to the future to see what develops out of that auto-show.
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