Tag Archives: Clint Eastwood

Halftime in America Continues

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“Halftime in America” has been a huge hit for Chrysler’s advertising. The ads featuring Clint Eastwood in the Super Bowl ended up winning not only numerous awards, but also the adoration of the public. Not one to ignore such a success, Chrysler has decided to extend the ad campaign with 4 new ads that seek to continue the theme.

CMO Oliver Fancois has released a statement about the new ads saying that, “As you watch, you will see familiar scenes from the Super Bowl spot that weave their way in each of these commercials; all of which were scripted and filmed at the same time.” He continued on to say that the stories were inspired by people looking to make sure that they continue to get the income they need and using Chrysler brand vehicles to do just that. Each ad being released will target a specific brand name.

Chrysler 300’s ad will be about a father’s pride in his adult son, with the one for the Dodge Challenger following suit. The ads will be playing during the NCAA men’s basketball semi finals, NHL games, NASCAR races, the American Country Music Awards, and even on Mad Men and other AMC shows.

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Charlie Sheen Featured in New Fiat Ad

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The Fiat 500 “Seduction” commercial has already gotten over 8 million views on YouTube. The “Imported From Detroit” Super Bowl commercial featuring Clint Eastwood walked away with favorite commercial. Chrysler is looking for lightning to strike twice, and to do so, they have gotten actor Charlie Sheen to promote them.

Oliver Francois, Chrysler’s chief marketing officer, had this to say about the decision. “He definitely has a bit of scorpion in him.”

In the commercial, which is currently available on Youtube and will be aired during the NCAA tournament, Sheen is seen driving the Fiat 500 throughout his mansion blowing right past numerous beautiful women. It ends with him stepping out of the car with the camera focused on his ankle showing a security bracelet wrapped around it. He is soon greeted by Fiat’s supermodel Catrinel Menghia. “I love being under house arrest,” he says. “What do I get for good behavior?” The ad finishes with “Not all bad boys are created equal.”

It’s sure to ruffle some feathers with the amount of bad press that Charlie Sheen has had of late. Whether that will impact the commercial itself has yet to be seen, but it is already up to 1.5 million views after just a few days. Time will only tell if tiger’s blood can help out the scorpion.

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“Imported From Detroit” Merchandise Announced

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Chrysler’s “Imported from Detroit” commercial series has already been a smash hit. It was one of the highest rated domestic automotive commercials to air during the Superbowl and has been winning awards and praise since it started. Chrysler has recognized the popularity of this and has announced a new line of “Imported from Detroit” merchandise. The set has a range of over 60 new items including new graphics.

Saad Chehab, President and CEO of Chrysler Brand said of the announcement, “The ‘Imported from Detroit’ theme continues to generate a conversation throughout this country and we are proud to share that message through this new collection of clothing and accessories. Keeping in the spirit of the campaign, we will continue to donate a portion of our proceeds to four local charities so that they can continue to develop programs and initiatives that contribute to the youth of Detroit and the surrounding communities.”

If you head over to the collection, you’ll find tons of great Chrysler items that include clothing, hats, messenger bags, and even items for children. An even better addition is that Chrysler will be donating the proceeds from the sales to be donated to four Detroit charities. If hearing Clint Eastwood narrate the survival of Detroit’s auto industry got your blood pumping, now you can wear that love with pride.

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