“Halftime in America” has been a huge hit for Chrysler’s advertising. The ads featuring Clint Eastwood in the Super Bowl ended up winning not only numerous awards, but also the adoration of the public. Not one to ignore such a success, Chrysler has decided to extend the ad campaign with 4 new ads that seek to continue the theme.
CMO Oliver Fancois has released a statement about the new ads saying that, “As you watch, you will see familiar scenes from the Super Bowl spot that weave their way in each of these commercials; all of which were scripted and filmed at the same time.” He continued on to say that the stories were inspired by people looking to make sure that they continue to get the income they need and using Chrysler brand vehicles to do just that. Each ad being released will target a specific brand name.
Chrysler 300’s ad will be about a father’s pride in his adult son, with the one for the Dodge Challenger following suit. The ads will be playing during the NCAA men’s basketball semi finals, NHL games, NASCAR races, the American Country Music Awards, and even on Mad Men and other AMC shows.
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