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Halftime in America Continues

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“Halftime in America” has been a huge hit for Chrysler’s advertising. The ads featuring Clint Eastwood in the Super Bowl ended up winning not only numerous awards, but also the adoration of the public. Not one to ignore such a success, Chrysler has decided to extend the ad campaign with 4 new ads that seek to continue the theme.

CMO Oliver Fancois has released a statement about the new ads saying that, “As you watch, you will see familiar scenes from the Super Bowl spot that weave their way in each of these commercials; all of which were scripted and filmed at the same time.” He continued on to say that the stories were inspired by people looking to make sure that they continue to get the income they need and using Chrysler brand vehicles to do just that. Each ad being released will target a specific brand name.

Chrysler 300’s ad will be about a father’s pride in his adult son, with the one for the Dodge Challenger following suit. The ads will be playing during the NCAA men’s basketball semi finals, NHL games, NASCAR races, the American Country Music Awards, and even on Mad Men and other AMC shows.

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Chrysler CEO Collects No Salary, Stock Options Despite Profitable Year

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In a rare moment of class in the business world, Chrysler CEO Sergio Marchionne chose not collect a salary or bonus in 2011 and did not benefit from stock option rewards.

Marchionne is still getting paid for being the CEO of Fiat SpA. He will also be receiving 361,446 shares of Chrysler once Chrysler has repaid the loans it owes the government, so he isn’t exactly suffering. Even so, 2011 was a fantastic year for Chrysler with $183 million in earnings. It was also the first time in 14 years that the company returned a profit, and Machinonne had every right to see some of that money go into his pocket. Most CEOs would have snatched up a nice hefty bonus, whether their company performed that well or not.

The fact that Marchionne turned down a salary, bonus, and any stock option rewards says so much about his character and the company’s direction under his guidance. He is putting aside his self-interests and putting the company and Chrysler employees first, and it is tough to argue with the results of his work. If 2011 was any indication, Chrysler is definitely on the right track with Marchionne.

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Charlie Sheen Featured in New Fiat Ad

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The Fiat 500 “Seduction” commercial has already gotten over 8 million views on YouTube. The “Imported From Detroit” Super Bowl commercial featuring Clint Eastwood walked away with favorite commercial. Chrysler is looking for lightning to strike twice, and to do so, they have gotten actor Charlie Sheen to promote them.

Oliver Francois, Chrysler’s chief marketing officer, had this to say about the decision. “He definitely has a bit of scorpion in him.”

In the commercial, which is currently available on Youtube and will be aired during the NCAA tournament, Sheen is seen driving the Fiat 500 throughout his mansion blowing right past numerous beautiful women. It ends with him stepping out of the car with the camera focused on his ankle showing a security bracelet wrapped around it. He is soon greeted by Fiat’s supermodel Catrinel Menghia. “I love being under house arrest,” he says. “What do I get for good behavior?” The ad finishes with “Not all bad boys are created equal.”

It’s sure to ruffle some feathers with the amount of bad press that Charlie Sheen has had of late. Whether that will impact the commercial itself has yet to be seen, but it is already up to 1.5 million views after just a few days. Time will only tell if tiger’s blood can help out the scorpion.

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