Chrysler 300 On Ward’s Top 10 Interiors

Wards Auto World magazine has handed out the awards for their “Wards 10 Best Interiors” list for 2012. In order to be part of the competition, the vehicles had to be either completely new or have had a significant upgrade for the 2012 or 2013 models. The editors ended up looking at about 40 different vehicles to find their winners. In the end, Chrysler got handed some good news as the 2012 Chrysler 300 Luxury Series ended up making the top ten list.

Drew Winter, the Editor in Chief of Wards magazine, said of the luxury sedan, “If Bently made an affordable family car, its interior would look like the Chrysler 300 Luxury. It’s smart and modern with a generous helping of over-the-top lavishness.” Saad Chehab, the CEO of Chrysler Brand was quick to comment on the news, “The new 2012 Chrysler 300 Luxury Series is more than just our flagship car; it’s the trophy for the tireless majority, an automobile designed and built to meet the most discerning of expectations.”

The 300 wasn’t the only car in the Chrysler family that was placed on the list, the new 2013 Dodge Dart also made the cut. Wards plans on honoring the winners on May 17th, 2012 at the Wards Auto Interiors Conference in Dearborn, Michigan.

Check out more of the award winning Chrysler 300 and other models on Bayside’s website. For all the up to date industry news, like our Facebook page and follow us on Twitter.

Halftime in America Continues

“Halftime in America” has been a huge hit for Chrysler’s advertising. The ads featuring Clint Eastwood in the Super Bowl ended up winning not only numerous awards, but also the adoration of the public. Not one to ignore such a success, Chrysler has decided to extend the ad campaign with 4 new ads that seek to continue the theme.

CMO Oliver Fancois has released a statement about the new ads saying that, “As you watch, you will see familiar scenes from the Super Bowl spot that weave their way in each of these commercials; all of which were scripted and filmed at the same time.” He continued on to say that the stories were inspired by people looking to make sure that they continue to get the income they need and using Chrysler brand vehicles to do just that. Each ad being released will target a specific brand name.

Chrysler 300’s ad will be about a father’s pride in his adult son, with the one for the Dodge Challenger following suit. The ads will be playing during the NCAA men’s basketball semi finals, NHL games, NASCAR races, the American Country Music Awards, and even on Mad Men and other AMC shows.

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