May Sales Numbers Break Five-Year Record

In Chrysler’s now-famous 2012 Super Bowl ad, Clint Eastwood says, “It’s halftime, America, and our second half is about to begin.” According to the latest sales numbers, Chrysler is taking that to heart and winning big in its “second half.”

Comparing May 2011 to May 2012, Chrysler had a 30 percent sales jump, leading to the best sales numbers for Chrysler in five years. In that month alone, Chrysler sold 150,000 models and blew away their domestic and international competition. General Motors had an 11 percent sales increase, and Ford had a 13 percent increase. While Toyota also posted an enormous sales increase of 87 percent, that is expected considering that their production was affected by the earthquake in Japan.

Chrysler should be proud of the sales they have earned so far this year. To see these numbers so early on in the year is fantastic, and the Dodge Dart, their big car of 2012, hasn’t even been released yet. They might have broken their five-year sales record in May, but I don’t think it will be too long before that record is broken again.

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