Chrysler Celebrates 10th Anniversary of “8 Mile”

Much has been said about the incredible job the marketing team with Chrysler has been doing. “Half-Time in America” was a hit with fans when it aired during the Superbowl. Before that, “Imported from Detroit” featuring Eminem in it was capturing the attention of buyers and critics alike. Chrysler wants to keep that momentum going, and to do so will be releasing a new special edition vehicle in honor of the 10th anniversary of Eminem’s popular movie, 8 Mile.

According to NBC news, Chrysler will be putting out a special edition of the Chrysler 200 sedan. That’s not all, however, as the company has another release planned. To tie-in with the new Broadway show, Motown: The Musical, there will be a Chrysler 300 based around the show. The tie-in campaigns that these vehicles are part of stem from comments Chrysler CEO Sergio Marchionne made that emphasized the auto-maker’s roots in Detroit. Olivier Francois, Chrysler’s global marketing chief, went even further by saying, “We needed to give Detroit credit for what it really does stand for”

No word yet on to what degree Eminem himself will be involved with the promotion of the sedan. Chrysler is currently getting ready to show off even more of their premium vehicles during the SEMA show, scheduled to happen over the Halloween week. Keep your eyes and ears peeled to the future to see what develops out of that auto-show.

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Chrysler’s September Sales Stay Strong

With the election right around the corner, the economy is one of the most important talking points at the moment. One in particular has been heavily scrutinized by the President’s opponents, and that is the bailout he gave to the auto industry. Since then, however, it’s been very hard to argue with the results. The US auto industry has bounced back in a force unseen for a long time. Month after month has seen auto sales grow and September is turning out to be no different. The trend continues for Chrysler and their products.

According to the Detroit Free Press, Chrysler is enjoying very strong increases from the previous year. In fact, it’s the best September they’ve had as a company since 2007. It’s also the 30th straight month of exceeding last-years sales. The increase came out to around an 11.5 percent increase. The vehicles sold totaled around 142,000 with the new 2013 Dodge Dart having an increase of 18 percent.

Reid Bigland, President and CEO of Dodge, said about the sales figures in September, “Going forward with our current product lineup, record low interest rates, and a stable US economy, we remain optimistic about the health of the US new-vehicle sales industry and our position in it.”

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Chrysler Brings New Jobs to Detroit

Detroit has been making its come-back, slowly but surely. Evidence to this is in the happenings in the auto industry, having their best year in a long time. It wasn’t too long ago that the sales that have been happening would’ve been more fantasy than reality. Chrysler in particular has been making sure that as the sales continue to come back to the company, so are the employees. Numerous plants across the nation are seeing new workers and additional shifts to keep up with the new demand being placed on them. From making more of award-winning Jeeps to the production of the hottest new sedan, the 2013 Dodge Dart. Chrysler isn’t done there, they just welcome a new batch of employees into their house.

ABC 12 is reporting that Chrysler has opened up their new Chrysler Group LLC Great Lakes Business Center building and is bringing in the staffing. They leased about 33,000 square feet of space on the top two floors of the 23 story former Dime Building. The signs have already put been into place on the outside of the building and the floors have been completely refurbished to accommodate the new staff. The space will house 70 employees from the Business Center.

“We’re proud to contribute to the continuing transformation of the Motor City,” said Reid Bigland, President and CEO of Dodge Brand and Head of US Sales, Chrysler Group. “I am thrilled that one of my teams will be embedded in the city that means so much to our company. Detroit is the home of the Jeep Grand Cherokee, Dodge Durango, SRT Viper, and a very critical part of Chrysler’s team.”

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