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Chrysler Hits $473 Million in First Quarter

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2012 is still young, and Chrysler is already speeding past the competition with its first quarterly earnings.

Closing out the month of April, Chrysler announced that it had a net revenue of $16.4 billion in the first quarter, coming out to a net income of $473 million. During that time, they sold 523,000 vehicles and shipped 607,000 vehicles worldwide, an increase of 33 percent and 25 percent respectively from the first quarter of 2011. To put it plainly, Chrysler is continuing to shatter records and surpass industry insiders’ expectations.

It seems that Chrysler is on track to meet or surpass its 2012 net income goal of $1.5 billion, all thanks to a stellar line-up and brilliant marketing from the Clint Eastwood “Halftime in America” Superbowl ad to the unveiling of the new 2013 Ram 1500 and 2013 SRT Viper at the New York International Auto Show. If anyone worries that excitement will cool off as the year goes on, keep in mind that there is still plenty of buzz for the 2013 Dodge Dart which will be available later this year, and Chrysler is expecting that the Dodge Dart will perform very well with young car buyers.

Be a part of Chrysler’s historic year by checking Bayside’s inventory of Chrysler, Jeep, Dodge, and Ram vehicles online here, and get the latest news from Chrysler by liking Bayside on Facebook and following Bayside on Twitter.

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Chrysler Plants Stay Open to Deal With Production Increases

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April turned out to be a big win for Chrysler and the auto industry. Sales have stayed strong well into the new year, keeping the story about the comeback still going. That being said, success can have some problems. One of the problems that Chrysler is facing with this increase in demand for their vehicles is making sure they can produce sufficient quantities.

In order to keep production up, the Detroit Free Press is reporting that Chrysler will be keeping 4 plants that would normally have a two week summer shutdown open. Normally, the plants use this shut down period as a means to install equipment necessary for new models and for the companies to balance inventories with consumer demand. That’s a problem for Chrysler because they just don’t have the time to spare with the frantic pace of the industry at this point. Sales in 2012 are up by 33.4% from just last year. Chrysler needs to speed their production up.

The other reason they need to keep the plants working is that the new Dodge Dart will be starting production in the Belvidere plant. The workers have already been working on the framing the new compact car since Monday. The first of the Dart should be coming off the line either today or the following Monday. This is contrary to a report that some media outlets were putting out that the Dart was experiencing a delay due to electrical problems. Both Chrysler and a UAW official have stated that production is on schedule and there is no delay.

Success can have a price, but Chrysler is making sure that the demand is being met. After hearing for years of plants facing the opposite of situations, with closings and lay offs, it’s much nicer to finally see some talking about the extending of plant life rather than the shuttering of it.  Be sure to check out the Chrysler line up on Bayside’s website.  To stay up to date on Chrysler news, like us on Facebook and follow us on Twitter.

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Halftime in America Continues

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“Halftime in America” has been a huge hit for Chrysler’s advertising. The ads featuring Clint Eastwood in the Super Bowl ended up winning not only numerous awards, but also the adoration of the public. Not one to ignore such a success, Chrysler has decided to extend the ad campaign with 4 new ads that seek to continue the theme.

CMO Oliver Fancois has released a statement about the new ads saying that, “As you watch, you will see familiar scenes from the Super Bowl spot that weave their way in each of these commercials; all of which were scripted and filmed at the same time.” He continued on to say that the stories were inspired by people looking to make sure that they continue to get the income they need and using Chrysler brand vehicles to do just that. Each ad being released will target a specific brand name.

Chrysler 300’s ad will be about a father’s pride in his adult son, with the one for the Dodge Challenger following suit. The ads will be playing during the NCAA men’s basketball semi finals, NHL games, NASCAR races, the American Country Music Awards, and even on Mad Men and other AMC shows.

Bayside has all the makes and models of Chrysler available for your viewing online.  Pay a visit to their Facebook page and like to keep up to date on all the current and trending news in the auto world.  Be sure to also follow us on Twitter!