Chrysler & United Way Teaming Up Against Child Hunger

Chrysler and Fiat CEO Sergio Marchionne wants to help end child hunger. He’s asking for some help in this endeavor, looking to his employees to join with him.

The Detroit Free Press writes that Marchionne is the campaign chairman of the United Way for Southeastern Michigan. One of the biggest concerns that United Way is dealing with that they informed Marchionne is that of child hunger. The fight against child hunger has brought together United Way with the State of Michigan and national nonprofit, Share Our Strength, to create a program called Michigan No Kid Hungry initiative. What this program will do is bring more children to school and summer meal programs.

The decision to help with charity comes after the much talked about bailout after the companies bankruptcy. Now that the sales have finally turned around and Chrysler is making money again, Marchionne thinks it’s about time that the company starts giving back and one way of doing that is getting involved in the community.

“It’s time for us to help generate a turning point within our community for people in need,” Marchionne said in a letter to his employees. “I would like to ask you to direct your incredible resolve toward strengthening the spirit of volunteerism, which is an integral part of the fabric of this community.”

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Charlie Sheen Featured in New Fiat Ad

The Fiat 500 “Seduction” commercial has already gotten over 8 million views on YouTube. The “Imported From Detroit” Super Bowl commercial featuring Clint Eastwood walked away with favorite commercial. Chrysler is looking for lightning to strike twice, and to do so, they have gotten actor Charlie Sheen to promote them.

Oliver Francois, Chrysler’s chief marketing officer, had this to say about the decision. “He definitely has a bit of scorpion in him.”

In the commercial, which is currently available on Youtube and will be aired during the NCAA tournament, Sheen is seen driving the Fiat 500 throughout his mansion blowing right past numerous beautiful women. It ends with him stepping out of the car with the camera focused on his ankle showing a security bracelet wrapped around it. He is soon greeted by Fiat’s supermodel Catrinel Menghia. “I love being under house arrest,” he says. “What do I get for good behavior?” The ad finishes with “Not all bad boys are created equal.”

It’s sure to ruffle some feathers with the amount of bad press that Charlie Sheen has had of late. Whether that will impact the commercial itself has yet to be seen, but it is already up to 1.5 million views after just a few days. Time will only tell if tiger’s blood can help out the scorpion.

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