Gas prices are back on the rise and so the conversation has shifted once again to what needs to be done to get off the dependency we have on oil. The Toledo Blade is reporting that Chrysler believes that an answer may just lead in electric cars.
“We believe in electrification, sparingly and for the right kinds of targeted applications,” said Bob Lee, vice president and head of engine and electrified propulsion engineering. “We’re developing technology for commercialization, preparing for the shift when consumers start pulling them into the marketplace.”
Chrysler has been trailing behind its competitors with the production of electric and hybrid vehicles. Sergio Marchionne, the chief executive officer of Chrysler and Fiat, sees this as a new opportunity for the company. Chrysler already has some plug-in hybrid-electric vehicles in the form of Town & Country minivans, but they are only available in California, Arizona, North Carolina, and Michigan. Ram pickups are looking at the possibility of making a plug-in hybrid of their pickups.
The future of the auto industry is unwritten in terms of what will be fueling the next generation. It’s good to see, however, that many are starting to try to figure out ways of getting drivers out of oil and adapting new and cleaner technologies.
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