Chrysler 300 Motown Edition Aims to Bring Motown Fans into Dealerships

Cars are one of the most frequently advertised objects in entertainment.  Got a new racing game coming out?  How about a movie with a spectacular chase sequence?  Want the main character of a new TV show to look cool behind the wheel of a beautiful car?  All fairly wide-known reasons for a licensed vehicle to appear in various forms of media.  What is rare is using a car to help promote a new musical.

Staying true to the message of ‘imported from Detroit,’ Chrysler has helped bring Motown: The Musical to Broadway.  The show has opened to some dazzling reviews.  Variety says “This jubilant jukebox musical comes loaded with great singers, tons of energy, and dozens of classic Motown roof-raisers.”

2013 Chrysler 300 MotownChrysler also had a “Motown Edition” of the Chrysler 300 in honor of the musical.  It’s a fantastic fusion.  A classy sedan that does a great job calling back to music that defined the Motor City.  Both sell the image of being imported from Detroit, the popular slogan that Chrysler lives by.

The Wall Street Journal asks if this will be effect marketing.  They worry that while the older generation will appreciate a musical, and in turn a vehicle, that remembers the oldies, but what about new car buyers?  What about the generation raised on Grunge and New Wave?

There’s really no easy answer to that one.  One of the biggest trends at the moment is nostalgia.  It wouldn’t surprise me to see a good portion of possible buyers be interested in products that celebrate that era.  The industry will have to wait and see if this experiment pays off for Chrysler.

If you’re interested in purchased a Chrysler 300 “Motown Edition” contact us at Bayside Chrysler Jeep Dodge.  We operate in the Queens area and provide top-notch customer service whether you’re looking for new or pre-owned.  Like us on Facebook and follow us on Twitter for more automotive news and special monthly offers.

2013 Chrysler 300 Motown Edition: A Treat for the Ears

2013 Chrysler 300 MotownThe 2013 Chrysler 300 Motown Edition was already a fusion between Chrysler and the musical coming soon to Broadway, Motown: The Musical.

The car designers at Chrysler have brought on Motown founder Berry Gordy to make sure that the features on the Chrysler 300 Motown Edition are worthy of the pedigree of the Motown spirit.  That means the new vehicle has to do more than just look appeasing to the eyes, but also has to appeal to the ears.  To do that, a preloaded USB drive will come with the vehicle and already preloaded will be 100 of the best of the Motown classics.

All of this is meaningless, of course, unless you have a sound system worth bragging about.  Such is the case with a 10 speaker Beats Audio system with 12-channel amplifier and proprietary Beats Audio algorithm.

The vehicle will have 4 different exterior paint colors, Bright White, Gloss Black, Deep Cherry Red, and Jazz Blue.  The colors will complement the two-tone interior seats that are embossed with an “M” logo for Motown.  All the equipment inside of the Chrysler 300 Motown Edition stand out as unique and detailed thanks to the use of Piano Black for the instrument panel and surrounding parts of the interior.

For fans who appreciate a quality sound system in their choice of vehicle, this seems tailor made.  Anyone who is looking to blow people away (almost literal) when they put on music may have just found their new favorite Chrysler.  For more Chrysler vehicles, both new and pre-owned, go online to our website at Bayside Chrysler Jeep Dodge.  Like us on Facebook and follow us on Twitter for more news and monthly specials.