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Author Claims Chrysler Minivan Defined Generation

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Americans love their minivans. Families, soccer moms, car pool dads, there is practically a whole sub-culture revolving around the minivan, and according to a new book, the mini-van helped “define the lifestyle of a generation.”

Pulitzer-prize winner Paul Ingrassia’s new book “Engines of Change” highlights fifteen influential vehicles in American history, and amongst the Ford Motel T and the Chevrolet Corvette is the Chrysler minivan. It might seem like a less sexy choice, and auto enthusiasts rarely drool over a minivan. Still, Ingrassia points out that there were 210,000 minivans sold in the first full year of production, and their popularity would “signal a shift in America’s love affair with the automobile from sleek cars to tall and burly trucks.” Ingrassia also argues that the minivan both represented and even encouraged a lifestyle shift from “painting the town” to “painting the nursery.”

We couldn’t agree more with the Chrysler minivan’s inclusion in Ingrassia’s book, and we hope that the success of “Engines of Change” will bring attention to this sometimes under-appreciated vehicle. You can check out Chrysler’s full line-up as well as new and used Chrysler Town & Country minivans online here. To get the latest news and deals from Chrysler, you can like Bayside on Facebook and follow Bayside on Twitter.

Chrysler Hits $473 Million in First Quarter

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2012 is still young, and Chrysler is already speeding past the competition with its first quarterly earnings.

Closing out the month of April, Chrysler announced that it had a net revenue of $16.4 billion in the first quarter, coming out to a net income of $473 million. During that time, they sold 523,000 vehicles and shipped 607,000 vehicles worldwide, an increase of 33 percent and 25 percent respectively from the first quarter of 2011. To put it plainly, Chrysler is continuing to shatter records and surpass industry insiders’ expectations.

It seems that Chrysler is on track to meet or surpass its 2012 net income goal of $1.5 billion, all thanks to a stellar line-up and brilliant marketing from the Clint Eastwood “Halftime in America” Superbowl ad to the unveiling of the new 2013 Ram 1500 and 2013 SRT Viper at the New York International Auto Show. If anyone worries that excitement will cool off as the year goes on, keep in mind that there is still plenty of buzz for the 2013 Dodge Dart which will be available later this year, and Chrysler is expecting that the Dodge Dart will perform very well with young car buyers.

Be a part of Chrysler’s historic year by checking Bayside’s inventory of Chrysler, Jeep, Dodge, and Ram vehicles online here, and get the latest news from Chrysler by liking Bayside on Facebook and following Bayside on Twitter.

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Chrysler Plants Stay Open to Deal With Production Increases

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April turned out to be a big win for Chrysler and the auto industry. Sales have stayed strong well into the new year, keeping the story about the comeback still going. That being said, success can have some problems. One of the problems that Chrysler is facing with this increase in demand for their vehicles is making sure they can produce sufficient quantities.

In order to keep production up, the Detroit Free Press is reporting that Chrysler will be keeping 4 plants that would normally have a two week summer shutdown open. Normally, the plants use this shut down period as a means to install equipment necessary for new models and for the companies to balance inventories with consumer demand. That’s a problem for Chrysler because they just don’t have the time to spare with the frantic pace of the industry at this point. Sales in 2012 are up by 33.4% from just last year. Chrysler needs to speed their production up.

The other reason they need to keep the plants working is that the new Dodge Dart will be starting production in the Belvidere plant. The workers have already been working on the framing the new compact car since Monday. The first of the Dart should be coming off the line either today or the following Monday. This is contrary to a report that some media outlets were putting out that the Dart was experiencing a delay due to electrical problems. Both Chrysler and a UAW official have stated that production is on schedule and there is no delay.

Success can have a price, but Chrysler is making sure that the demand is being met. After hearing for years of plants facing the opposite of situations, with closings and lay offs, it’s much nicer to finally see some talking about the extending of plant life rather than the shuttering of it.  Be sure to check out the Chrysler line up on Bayside’s website.  To stay up to date on Chrysler news, like us on Facebook and follow us on Twitter.

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