Despite the freezing cold and late snow, Chrysler Group had its best February in 7 years.
According to Automotive News, Chrysler Group sold 154,866 units in February, an 11 percent sales boost for the company. The Jeep and Ram brands are being credited for the best February sales since 2007, and looking at the numbers, it is hard to argue with that assessment. Jeep sales were up 47 percent and Ram sales were up 26 percent from February 2013, and sales on the Ram 1500 alone were up 30 percent.
Why have the Jeep and Ram brands been so popular? There has been severe winter weather all across the country, especially in regions that never had to worry about this kind of weather before. Drivers need to have cars that can handle snow, ice, and whatever else is thrown at them, and they want to rely on a trusted brand like Jeep or Ram. The success of the Ram 1500 can also be attributed to the recent awards including Motor Trend’s Truck of the Year.
If you’re looking for a new or used Chrysler model to get you through whatever 2014 will bring, contact us at Bayside Chrysler Jeep Dodge. It doesn’t matter if you have bad credit, we’ll work with you to find the right vehicle for your lifestyle. Like us on Facebook and follow us on Twitter for more news and monthly specials.