Edmunds predicted that Chrysler Group would see an 11.1 percent sales growth in March, but as it turned out, they were wrong. Chrysler Group would exceed their expectations with a 13 percent sales growth, making March the 48th consecutive month of year-over-year sales gains.
Overall, Chrysler Group ended up selling 193,915 units compared to the predicted 190,684 units. Broken down, the first quarter sales in 2014 compared to 2013 were up by 11 percent. Nearly all of the brands within Chrysler Group posted significant gains with Jeep’s March sales up a stunning 47 percent, make it Jeep’s best month ever.
In March, six of Chrysler Group’s vehicles also set new sales records including the Jeep Compass, Jeep Patriot, Fiat 500L, Dodge Journey, Jeep Wrangler, and Ram Cargo Van. The Compass, Patriot, and Fiat 500L, and Journey all had their best monthly sales ever, where the Wrangler and Ram Cargo Van set records for their best March sales.
Reid Bigland, Head of U.S. Sales, was pleased with the March sales numbers, stating, “We are entering the spring selling season on a high note as our Jeep and FIAT brands recorded their best sales months ever and Chrysler Group extended its streak in March to 48-consecutive months of year-over-year sales increases. Our Ram pickup truck posted its best March sales in 10 years.”