Category Archives: Chrysler News

Are Electric Cars in Chrysler’s Future?

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Gas prices are back on the rise and so the conversation has shifted once again to what needs to be done to get off the dependency we have on oil. The Toledo Blade is reporting that Chrysler believes that an answer may just lead in electric cars.

“We believe in electrification, sparingly and for the right kinds of targeted applications,” said Bob Lee, vice president and head of engine and electrified propulsion engineering. “We’re developing technology for commercialization, preparing for the shift when consumers start pulling them into the marketplace.”

Chrysler has been trailing behind its competitors with the production of electric and hybrid vehicles. Sergio Marchionne, the chief executive officer of Chrysler and Fiat, sees this as a new opportunity for the company. Chrysler already has some plug-in hybrid-electric vehicles in the form of Town & Country minivans, but they are only available in California, Arizona, North Carolina, and Michigan. Ram pickups are looking at the possibility of making a plug-in hybrid of their pickups.

The future of the auto industry is unwritten in terms of what will be fueling the next generation. It’s good to see, however, that many are starting to try to figure out ways of getting drivers out of oil and adapting new and cleaner technologies.

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Chrysler Sales Up 3 Percent in July

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Now the July is over and done with, it’s that time we looked back and see just how the numbers for the month was. I have run out of ways to repeat myself in wondering how long the streak that Chrysler has been enjoying will last, and I’ve also run out of ways to say not yet.

Chrysler is now posting that they had their 28th consecutive month of year-over-year sales gains. That is a 13 percent increase for the month of July. To break it down even further, the Chrysler 200 was the top seller with an increase of 43 percent. Town & Country also did very well with a 25 percent year-over-year increase and the 300 got a 41 percent increase of sales.

Some big news for the month comes from the Dodge side of sales. Dodge itself had modest sales gains, but one little nugget comes from that. Long teased, much hyped, the Dodge Dart had 772 sales in the month. It might seem like a low number, but it’s due to a very limited release with the full production nowhere near peak levels yet. It’ll be interesting to see what happens when it is truly unleashed.

Jeep and Ram brand also found themselves showing positive gains. The overall take away from the Chrysler side of sales is that they are still managing to be positive in an otherwise slow and weak economy. The book has yet to be written on when this trend goes away, but for the moment, Chrysler is doing very well for itself.

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Forbes Makes Questionable Comment About “Imported From Gotham”

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I understand there are slow news days, where writers have to truly struggle to find a story to break, I’ve had plenty of those myself. It’s even worse when it feels like the writer is just grasping at straws, desperate to put his name out there for capitalizing on a current news event. When that news event happens to highlight a tragedy that has nothing to do with the subject, it just feels disingenuous. That’s the way I feel about Forbe’s comment involving the Aurora shootings and Chrysler having an ad campaign with The Dark Knight Rises.

They actually put out an article that speaks about how lucky Chrysler is. Not because of sales, or because of an upcoming hot new car, but because their advertisement ended a day before the tragedy happened. I can’t begin to describe how much this article’s insinuation enrages me. I can’t help but think, is this really a conversation to be having? Chrysler seriously needs to comment about it?

I’m really confused as to what the article is supposed to be about. It just makes this absurd comment about how convenient Chrysler is that they don’t have to deal with this. That’s it, nothing else really, there’s no idea or opinion of how to spin a PR machine. It’s an absolute stretch to me, just to assert the hot news story into something to keep it alive and get hits. A story like this just exists to jump on a bandwagon.

Chrysler has no reason to comment on what happened. They have nothing to be afraid of with being associated with the film. It’s just maddening to see someone print what can be summed up with, “Well, isn’t that nice?” Thanks for high-lighting the tragedy into a news story where it didn’t have a place. Next time the writer needs to fill some space, I would recommend not struggling to include a shooting into their story.

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