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Chrysler 300 Gets New Look for Fashion Week

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Fashion is the word of the lips of New Yorkers of late with Fashion Week finally coming back for the year. Everyone is talking about the latest and greatest in clothing design. How does a car maker come into the news during this event? They ask someone popular in the industry to give a helping hand.

Fashion Week may seem like an odd place to display a new Chrysler 300, but it’s completely appropriate when the name of the person who worked on it came out. John Varvatos is best know for his rock and roll inspired men’s wear. His work finds the meeting point of his love of fashion and love of music. Chrysler tapped him to give the Chrysler 300 a unique and classy look to go with the classy sedan.

What exactly did Varvatos do to 300? He gave the sedan a Phantom black tri-coat exterior and metallic finish that is meant to be similar to his own John Varvatos’ cologne bottle. He added a specially designed gauge cluster, including a pearlescent white-faced clock and Charcoal black metallic bezels, that are based on his latest watch collection. Then there’s the leather seating that look like his fitted-jacket collection.

Hiring Varvatos to work on a Chrysler vehicle seemed to make all the sense in the world to the company. A native of Detroit, he’s had cars in his blood for most of his life. “I’ve always been a car enthusiast since I was a young kid growing up in Detroit. I worked a couple of summers in a Chrysler plant assembling brake pads. I loved the grit of muscle cars when I was growing up. I love the roar of engines. I love the lines of those cars. I love the wheels on those cars, so throughout my life I’ve always paid a lot of attention to cars.”

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Chrysler Scores Big in August Sales Numbers

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The election is really heating up with the DNC coming to end tonight with President Obama giving a grand speech to excite his base to come out and vote for him come November. It’s right on the heels of Republicans making the case for electing Mitt Romney. Part of that case rests on the President’s handling of the auto bailout years ago. He’s received both praise and criticism for the act, but it’s hard to argue with the end result of the auto industry seeing the best sales they have had in years. In what maybe some great news for President Obama and bad news for Romney, August’s numbers point to the President deserving the praise for his actions on the auto bailout.

A post on Bloomberg is showing that the August auto sales saw light-vehicle deliveries at the fastest rate since the 2009 program “cash for clunkers” was enacted. The sales of the month put the industry on the path of having over 14 million sales for the year, the best year since 2007. That’s a 10 percent gain for the third year in a row, which is also the first streak of this nature since 1973.

Chrysler was at the head of the sales charge. Their sales had a 14 percent increase from the previous month. This is higher than the analyst were predicting. The higher sales are due in part to the Dodge Dart finally making it’s large splash on the nation. The sales of the hot new vehicle almost quadrupled from July’s numbers. That gives Chrysler a winning streak of upwards sales, the 29th month to do so.

Alec Gutierrez, an analyst at Kelley Blue Book, is quoted as saying, “We expect Chrysler to continue to gobble up incremental share in the compact-car segment. Chrysler is still trying to get enough selection of variety out to their dealers to satisfy demand. Their product portfolio has improved.”

Chrysler is charging full steam ahead. The monthly good news of sales still continues. Be ready to hear plenty more of the positive sales as the election heats up, the auto bailout has been at the heart of this debate and this is just more ammunition for the political machine to use.

Check out the full line-up of Chrysler products, and to schedule a test drive, online at Bayside Chrysler Jeep Dodge. Like us on Facebook and follow us on Twitter for more Chrysler news as it happens.

Chrysler Continues to Rack up the Wins

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Chrysler has been getting lots of love of late. That’s not just from the public who has been helping the auto-maker enjoy some of the best sales in a long time. There’s also the people handing out awards for the vehicles. In just this past week, Chrysler might be needing to build a whole new trophy shelf to keep track of everything that’s been rolling in.

To start with, Automotive News has given the Chrysler 300 an 83 in the Consumer Reports Large Sedan Ratings. That’s second place and still bests all the domestic competition. Automotive News praised the 2011 redesign of the 300 and even more for the additional V8-powered 300C that gives more power to consumers. All these traits help the 300 “score near the top of its category,” says David Champion, the Sr Director of Consumer Reports Automotive Test Center.

The next big win for the company is that Strategic Vision has put out their Total Quality Index study. On the report, Chrysler Group tied for second place. The company ended up scoring at the top of the charts for the Dodge, Jeep, and FIAT brands. Chrysler ended up with 870 for a score where the industry average is 861. The improvement from the previous years study is 2%, which might seem low, but it’s actually the highest improvement of any auto-maker in the study.

The final major news for Chrysler is that Total Car Score has named two of their vehicles in the Top 10 New Cars for 2013. The big winners were the 2013 Dodge Dart and the Ram 1500. They noted that the new Ram will be a major player in the large truck category from here on out. The Dodge Dart received praise based on their belief that it will help bring in a younger crowd to the dealers and win acclaim with the large amount of personalization options it has.

Definitely a good time for Chrysler as the good news just piles up. They have been doing everything they can to keep the good momentum continue and it really seems to be paying off. Who knows what “best of” they’ll be winning next.

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