Category Archives: Chrysler 300

Chrysler Sales Up 3 Percent in July

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Now the July is over and done with, it’s that time we looked back and see just how the numbers for the month was. I have run out of ways to repeat myself in wondering how long the streak that Chrysler has been enjoying will last, and I’ve also run out of ways to say not yet.

Chrysler is now posting that they had their 28th consecutive month of year-over-year sales gains. That is a 13 percent increase for the month of July. To break it down even further, the Chrysler 200 was the top seller with an increase of 43 percent. Town & Country also did very well with a 25 percent year-over-year increase and the 300 got a 41 percent increase of sales.

Some big news for the month comes from the Dodge side of sales. Dodge itself had modest sales gains, but one little nugget comes from that. Long teased, much hyped, the Dodge Dart had 772 sales in the month. It might seem like a low number, but it’s due to a very limited release with the full production nowhere near peak levels yet. It’ll be interesting to see what happens when it is truly unleashed.

Jeep and Ram brand also found themselves showing positive gains. The overall take away from the Chrysler side of sales is that they are still managing to be positive in an otherwise slow and weak economy. The book has yet to be written on when this trend goes away, but for the moment, Chrysler is doing very well for itself.

Contact Bayside Chrysler Jeep Dodge to schedule a test drive in one of the many Chrysler brand vehicles. You can even view them online with the Chrysler Show-Room. Be sure to like us on Facebook and follow us on Twitter for the latest in auto news.

Forbes Makes Questionable Comment About “Imported From Gotham”

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I understand there are slow news days, where writers have to truly struggle to find a story to break, I’ve had plenty of those myself. It’s even worse when it feels like the writer is just grasping at straws, desperate to put his name out there for capitalizing on a current news event. When that news event happens to highlight a tragedy that has nothing to do with the subject, it just feels disingenuous. That’s the way I feel about Forbe’s comment involving the Aurora shootings and Chrysler having an ad campaign with The Dark Knight Rises.

They actually put out an article that speaks about how lucky Chrysler is. Not because of sales, or because of an upcoming hot new car, but because their advertisement ended a day before the tragedy happened. I can’t begin to describe how much this article’s insinuation enrages me. I can’t help but think, is this really a conversation to be having? Chrysler seriously needs to comment about it?

I’m really confused as to what the article is supposed to be about. It just makes this absurd comment about how convenient Chrysler is that they don’t have to deal with this. That’s it, nothing else really, there’s no idea or opinion of how to spin a PR machine. It’s an absolute stretch to me, just to assert the hot news story into something to keep it alive and get hits. A story like this just exists to jump on a bandwagon.

Chrysler has no reason to comment on what happened. They have nothing to be afraid of with being associated with the film. It’s just maddening to see someone print what can be summed up with, “Well, isn’t that nice?” Thanks for high-lighting the tragedy into a news story where it didn’t have a place. Next time the writer needs to fill some space, I would recommend not struggling to include a shooting into their story.

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Chrysler and Batman Make for the Ultimate Team-Up

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The Imported from Detroit commercial series is one that we’ve followed very closely here. We’re also very big fans of the advertising that they have put out. The Clint Eastwood commercial during the Super Bowl was the star of the night. Personally, I’m also a huge fan of the Christopher Nolan Batman films. The Dark Knight was easily one of my favorite movies in a long time. Chrysler must’ve decided to branch out to include all my joy into one thing as they have found a way to put both the Batman and Imported from Detroit together.

Imported from Gotham City introduces a new onslaught of building up hype for the new Dark Knight Rises movie coming out this summer. Part of the advertising will include a contest in which contestants try to create an original TV spot including both the Dark Knight and the Chrysler Brand with the help of an assortment of assets that includes Chrysler 300 car footage and Batman footage from the official trailer. The winner will be chosen by the man himself, Christopher Nolan on July 20th which will then appear on television. The winner will also be given an all-expenses paid trip to Hollywood to finish the spot with a professional editor. Afterward, they’ll be flown out to NYC for the red carpet treatment at a premiere screening of The Dark Knight Rises on July 16th.

Chrysler will also be airing their own ad for the team-up. The new commercial will feature the 300 sedan and will be aired starting June 19th. “The 2012 Chrysler 300 featured in this marketing and advertising campaign was created intentionally to look as if it could be driven on the streets and fit in to the nightlife of Gotham City; it’s clearly a vehicle that stands out and makes one take notice,” said Saad Chehab, Chrysler Brand CEO.

To see the full line up that Chrysler has available (no, they don’t have the Bat-mobile available) visit Bayside online. More details on the contest are right here. Like us on Facebook and follow us on Twitter for all the latest news that comes out of Chrysler and to see if the Joker has broken out of Arkham.