Tag Archives: 2012

How Chrysler Turned Failure Into Success

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Chrysler has most definitely been enjoying a rebirth. Just a few years ago, the company was considered a zombie with people just waiting for a death keel. That never happened, though, with the government stepping in to provide a controversial bailout aimed to put the auto maker back on the track. It seems to have worked with Chrysler enjoying the best sales they’ve seen in years. Soon, they will be putting out a new car in the form of the 2013 Dodge Dart and it’s already got heads turning and people talking about it with love. It’s clear that Chrysler is ready to be the dominant brand in the auto industry.

The Detroit Free Press has an article talking about the company coming back from the brink. In it, they note that just three short years ago, Chrysler is still maintaining in the resurgence of the Asian car-makers recovering from the devastating tsunami. Ford and General Motors can’t say the same thing.

The article looks to examine the reasons why Chrysler isn’t experiencing the drop in the market that the other makers are. They point out several reasons why Chrysler is succeeding. The first reason why is because Chrysler isn’t simply relying on releasing an endless wave of new cars, but on making sure that the ones that are out are of the highest quality possible. This allows the cars to retain their value more and drives up their trade-in values. The article quotes ALG as saying that the company is predicting the values for Chrysler, Dodge, Jeep, and Ram will be higher than they were in 2007.

“The market seems to be responding positively to their products,” says Larry Dominque, the executive vice president of ALG.

Another point is that Chrysler is looking to get people with low credit into their cars. 1 of 5 Dodge buyers in April were financed with an interest rate of at least 10 percent, while Chevrolet was just 1 in 10. Chrysler has stated that the reason for this is because of the market being more willing to provide more flexible terms.

Chrysler is a company that is proving it believes the best way to capture the market, and buyers, is not just assaulting them with flashy new cars every year, but taking their current fleet and making sure that it’s the best quality possible. They did something that no one else has done, and looked not just at a hand full of their vehicles for renovation, but all of them. It seems to be really paying off. Their sales up to this point of the year have been nothing short of stellar. The Jeep brand and Dodge brand are enjoying a new found success in their all ready popular models. It’s become quite clear that Chrysler is back on top, not by chance, but by good business sense.

Go online to Bayside’s Showroom and you can see all the quality on display for yourself. Like us on Facebook, and follow on Twitter, and you’ll see all the current news in the industry, including the upcoming launch of the Dodge Dart!

Author Claims Chrysler Minivan Defined Generation

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Americans love their minivans. Families, soccer moms, car pool dads, there is practically a whole sub-culture revolving around the minivan, and according to a new book, the mini-van helped “define the lifestyle of a generation.”

Pulitzer-prize winner Paul Ingrassia’s new book “Engines of Change” highlights fifteen influential vehicles in American history, and amongst the Ford Motel T and the Chevrolet Corvette is the Chrysler minivan. It might seem like a less sexy choice, and auto enthusiasts rarely drool over a minivan. Still, Ingrassia points out that there were 210,000 minivans sold in the first full year of production, and their popularity would “signal a shift in America’s love affair with the automobile from sleek cars to tall and burly trucks.” Ingrassia also argues that the minivan both represented and even encouraged a lifestyle shift from “painting the town” to “painting the nursery.”

We couldn’t agree more with the Chrysler minivan’s inclusion in Ingrassia’s book, and we hope that the success of “Engines of Change” will bring attention to this sometimes under-appreciated vehicle. You can check out Chrysler’s full line-up as well as new and used Chrysler Town & Country minivans online here. To get the latest news and deals from Chrysler, you can like Bayside on Facebook and follow Bayside on Twitter.

Chrysler Hits $473 Million in First Quarter

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2012 is still young, and Chrysler is already speeding past the competition with its first quarterly earnings.

Closing out the month of April, Chrysler announced that it had a net revenue of $16.4 billion in the first quarter, coming out to a net income of $473 million. During that time, they sold 523,000 vehicles and shipped 607,000 vehicles worldwide, an increase of 33 percent and 25 percent respectively from the first quarter of 2011. To put it plainly, Chrysler is continuing to shatter records and surpass industry insiders’ expectations.

It seems that Chrysler is on track to meet or surpass its 2012 net income goal of $1.5 billion, all thanks to a stellar line-up and brilliant marketing from the Clint Eastwood “Halftime in America” Superbowl ad to the unveiling of the new 2013 Ram 1500 and 2013 SRT Viper at the New York International Auto Show. If anyone worries that excitement will cool off as the year goes on, keep in mind that there is still plenty of buzz for the 2013 Dodge Dart which will be available later this year, and Chrysler is expecting that the Dodge Dart will perform very well with young car buyers.

Be a part of Chrysler’s historic year by checking Bayside’s inventory of Chrysler, Jeep, Dodge, and Ram vehicles online here, and get the latest news from Chrysler by liking Bayside on Facebook and following Bayside on Twitter.

Image: renjith krishnan / FreeDigitalPhotos.net