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Chrysler 300 Gets New Look for Fashion Week

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Fashion is the word of the lips of New Yorkers of late with Fashion Week finally coming back for the year. Everyone is talking about the latest and greatest in clothing design. How does a car maker come into the news during this event? They ask someone popular in the industry to give a helping hand.

Fashion Week may seem like an odd place to display a new Chrysler 300, but it’s completely appropriate when the name of the person who worked on it came out. John Varvatos is best know for his rock and roll inspired men’s wear. His work finds the meeting point of his love of fashion and love of music. Chrysler tapped him to give the Chrysler 300 a unique and classy look to go with the classy sedan.

What exactly did Varvatos do to 300? He gave the sedan a Phantom black tri-coat exterior and metallic finish that is meant to be similar to his own John Varvatos’ cologne bottle. He added a specially designed gauge cluster, including a pearlescent white-faced clock and Charcoal black metallic bezels, that are based on his latest watch collection. Then there’s the leather seating that look like his fitted-jacket collection.

Hiring Varvatos to work on a Chrysler vehicle seemed to make all the sense in the world to the company. A native of Detroit, he’s had cars in his blood for most of his life. “I’ve always been a car enthusiast since I was a young kid growing up in Detroit. I worked a couple of summers in a Chrysler plant assembling brake pads. I loved the grit of muscle cars when I was growing up. I love the roar of engines. I love the lines of those cars. I love the wheels on those cars, so throughout my life I’ve always paid a lot of attention to cars.”

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Chrysler Continues to Rack up the Wins

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Chrysler has been getting lots of love of late. That’s not just from the public who has been helping the auto-maker enjoy some of the best sales in a long time. There’s also the people handing out awards for the vehicles. In just this past week, Chrysler might be needing to build a whole new trophy shelf to keep track of everything that’s been rolling in.

To start with, Automotive News has given the Chrysler 300 an 83 in the Consumer Reports Large Sedan Ratings. That’s second place and still bests all the domestic competition. Automotive News praised the 2011 redesign of the 300 and even more for the additional V8-powered 300C that gives more power to consumers. All these traits help the 300 “score near the top of its category,” says David Champion, the Sr Director of Consumer Reports Automotive Test Center.

The next big win for the company is that Strategic Vision has put out their Total Quality Index study. On the report, Chrysler Group tied for second place. The company ended up scoring at the top of the charts for the Dodge, Jeep, and FIAT brands. Chrysler ended up with 870 for a score where the industry average is 861. The improvement from the previous years study is 2%, which might seem low, but it’s actually the highest improvement of any auto-maker in the study.

The final major news for Chrysler is that Total Car Score has named two of their vehicles in the Top 10 New Cars for 2013. The big winners were the 2013 Dodge Dart and the Ram 1500. They noted that the new Ram will be a major player in the large truck category from here on out. The Dodge Dart received praise based on their belief that it will help bring in a younger crowd to the dealers and win acclaim with the large amount of personalization options it has.

Definitely a good time for Chrysler as the good news just piles up. They have been doing everything they can to keep the good momentum continue and it really seems to be paying off. Who knows what “best of” they’ll be winning next.

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Chrysler Tries New Line of Thinking for Plants

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Sometime has passed since the bleaker days of Chrysler. It’s been 3 years since then and Chrysler has managed to dig their way out of the hole and back on top of things. A lot of that success seems to be by providing the public with some great new models that they want.

GMA news has a different thought behind what is the driving force behind the bounce back. Chrysler has been putting a lot of minor changes into their factories. These hundreds of changes in production have given the plants more flexibility and output. The employees even see this as breaking down barriers between the management and the floor workers.

Robert Figlioli, a tradesman at Chrysler’s Jefferson North plant in Detroit, is quoted as saying about the plant, “You wouldn’t believe this plant -four years ago it looked like a dungeon. Now it’s beautiful, clean.”

Much of the look has changed since the time before the bailout, when employees were seeing crisis mode all around them with wages being cut, workers laid off, and hours shortened. That’s not the case anymore as the plants are being cleaned up and given a much more high-tech look in order to boost employee moral and increase productivity. It’s a belief that Chrysler official Scott Tolmie holds to, that making a better working environment will help give motivation to the workers.

“The environment is important -to have a house that is clean with nice colors makes a difference,” he says. “We want that Apple store look -it makes people want to work here.”

Chrysler’s approach to improving the conditions to make the workers enjoy their work certainly seems to be working. It seems to be paying off in the quality of the products that they are giving to the world and I think it’s certainly paying off with the demand increasing across the board for their multiple brands and vehicles.

Call us or go online to schedule yourself a test drive in one of the popular Chrysler models. You can even view them online at the Bayside Chrysler Jeep Dodge show-room. Make sure to also like us on Facebook and follow us on Twitter!