Tag Archives: Imported from Detroit

Chrysler and Batman Make for the Ultimate Team-Up

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The Imported from Detroit commercial series is one that we’ve followed very closely here. We’re also very big fans of the advertising that they have put out. The Clint Eastwood commercial during the Super Bowl was the star of the night. Personally, I’m also a huge fan of the Christopher Nolan Batman films. The Dark Knight was easily one of my favorite movies in a long time. Chrysler must’ve decided to branch out to include all my joy into one thing as they have found a way to put both the Batman and Imported from Detroit together.

Imported from Gotham City introduces a new onslaught of building up hype for the new Dark Knight Rises movie coming out this summer. Part of the advertising will include a contest in which contestants try to create an original TV spot including both the Dark Knight and the Chrysler Brand with the help of an assortment of assets that includes Chrysler 300 car footage and Batman footage from the official trailer. The winner will be chosen by the man himself, Christopher Nolan on July 20th which will then appear on television. The winner will also be given an all-expenses paid trip to Hollywood to finish the spot with a professional editor. Afterward, they’ll be flown out to NYC for the red carpet treatment at a premiere screening of The Dark Knight Rises on July 16th.

Chrysler will also be airing their own ad for the team-up. The new commercial will feature the 300 sedan and will be aired starting June 19th. “The 2012 Chrysler 300 featured in this marketing and advertising campaign was created intentionally to look as if it could be driven on the streets and fit in to the nightlife of Gotham City; it’s clearly a vehicle that stands out and makes one take notice,” said Saad Chehab, Chrysler Brand CEO.

To see the full line up that Chrysler has available (no, they don’t have the Bat-mobile available) visit Bayside online. More details on the contest are right here. Like us on Facebook and follow us on Twitter for all the latest news that comes out of Chrysler and to see if the Joker has broken out of Arkham.

Chrysler Blast From the Past on Display This Weekend

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Most of the Chrysler stories done on this site stress the future. They talk about the growth the company has seen post-bailout. They talk about the new and upcoming cars, such as the Dodge Dart, and all the new features on current models. The future is what everyone in the car industry cares about, what’s around the next bend. The nice thing about this surprising chunk of news is how much of a step back in time it is.

The New York Times has an article about this upcoming weekend’s Greenwich Concours d’Elegance. Show goers have something extra to look forward to this weekend in the form of a 1973 Chrysler Imperial Limousine. It is a fantastic find and is being presented in its current state, meaning that it still has an ashtray full of cigarette butts and peeling paint. The showing of old limo will be the first time its seen public display since 1986.

Auto enthusiast Howard Kroplick discovered this car lover’s treasure. He says that he first saw the old car on the estate of William K Vanderbilt II in Centerport, NY. Mr Kroplick is a research volunteer at the estate which was converted to the Suffolk County Vanderbilt Museum in 1950. While putting together an exhibition about the Vanderbilt Cup races, he found it in a cottage with the bumpers removed to get the behemoth (20 foot long) inside. He asked around to figure out what was going to happen with this classic, and the museum was pretty clueless, pointing out that it would probably just be auctioned off. During a private auction last year, Mr Kroplick was the winner when he bid $275,000.

Mr Kroplick is still undecided on exactly what to do with his new purchase, whether to keep it as is in all its aging glory or to set about restoring it to a former glory. For the time being, it’s staying as is for the show this weekend. If you happen to be looking for something to do this weekend, the Greenwich Concours d’Elegance is running Saturday and Sunday, 10am to 5pm. Tickets are $30 a day or $45 for both days. Children under the age of 12 get themselves free admission as long as they are accompanied by an adult.

Definitely an exciting look back at the long road Chrysler has had up till now. While you won’t be able to drive away in an Imperial limo, you can view all the current line up online on Bayside’s website. Be sure to like us on Facebook, and follow us on Twitter, and you’ll get all the news coming out of Chrysler as soon as it happens.

Chrysler Hits $473 Million in First Quarter

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2012 is still young, and Chrysler is already speeding past the competition with its first quarterly earnings.

Closing out the month of April, Chrysler announced that it had a net revenue of $16.4 billion in the first quarter, coming out to a net income of $473 million. During that time, they sold 523,000 vehicles and shipped 607,000 vehicles worldwide, an increase of 33 percent and 25 percent respectively from the first quarter of 2011. To put it plainly, Chrysler is continuing to shatter records and surpass industry insiders’ expectations.

It seems that Chrysler is on track to meet or surpass its 2012 net income goal of $1.5 billion, all thanks to a stellar line-up and brilliant marketing from the Clint Eastwood “Halftime in America” Superbowl ad to the unveiling of the new 2013 Ram 1500 and 2013 SRT Viper at the New York International Auto Show. If anyone worries that excitement will cool off as the year goes on, keep in mind that there is still plenty of buzz for the 2013 Dodge Dart which will be available later this year, and Chrysler is expecting that the Dodge Dart will perform very well with young car buyers.

Be a part of Chrysler’s historic year by checking Bayside’s inventory of Chrysler, Jeep, Dodge, and Ram vehicles online here, and get the latest news from Chrysler by liking Bayside on Facebook and following Bayside on Twitter.

Image: renjith krishnan / FreeDigitalPhotos.net