Tag Archives: Minivan

Is the Chrysler Pacifica Increasing Minivan Sales?

Posted on by
Reply

pacifica_gallery_ext_6

When you think of the word ‘Minivan’ one of the most cliché response is lame.  It is the car of the parent; one that is safe.  It’s boring for the younger generation who want something with power and looks.  While the recent years have been kind to the minivan, they haven’t been able to shake the notion that the class is lame in general.  Is the Chrysler Pacifica finally starting to turn that idea around?

A new article on Time credits the Pacifica with starting a “minivan renaissance.”  The downfall of the minivan really started when the SUV took the place of it as the default family vehicle.  Gas prices falling also helped spur the SUV to the dominant place it is at today.  The trend, however, seems to be decreasing as the minivan is picking up steam at the sales.

The minivan is growing at a pace faster than almost any other class.  Sales are up 21% in 2016.  SUVs on the other hand are seeing a decrease in sales.  Why is this happening?  The Chrysler Pacifica is one of the most notable minivans today.  With the marketing establishing the Pacifica as the cool van for younger families, it might be making the impact to help the segment.

What do you think?  Do you think that the Chrysler Pacifica is what the minivan segment needs to gain a positive sales trend for the industry?

Learn more about the upcoming 2017 Chrysler Pacifica by contacting us at Bayside Chrysler Jeep Dodge.  Make sure you like us on Facebook and Google+ and follow us on Twitter to stay up to date on auto news.

Meet the New King of Minivans, the Chrysler Pacifica

Posted on by
Reply

pacifica_gallery_ext_3

One of the ways that reviewers have described the Pacifica so far is that it makes the minivan cool again.  While this may appear to be blasphemous since the minivan is seen as the refugee of the family man who won’t be able to drive the “cool car” again, the Pacifica is seeming to change that idea.  A new review from the Chicago Tribune certainly helps to illustrate how the Pacifica is the king of the mountain of minivans.

The review notes that the Pacifica is replacing the Town and Country in a push by Chrysler to revitalize the minivan market.  The Pacifica name adds a layer of cool to the whole minivan thing.  That is also added by the distinct visual cues the Pacifica uses, having itself look like a blend of a crossover and a minivan.

The reviewer took the Pacifica for a 1,000-mile drive in the Colorado Rockies and passed on the experience with his family in tow, he came out quite impressed.

“The difference is that the minivan has never been this good.”

Check out the review to see the highlights of his trip as well as just why he enjoyed driving it so much.

Learn more about the upcoming 2017 Chrysler Pacifica by contacting us at Bayside Chrysler Jeep Dodge.  Make sure you like us on Facebook and Google+ and follow us on Twitter to stay up to date on auto news.

2017 Chrysler Pacifica Teams-Up With “The Secret Life of Pets” and Seth Meyers for New Ad Campaign

Posted on by
Reply

CH017_106PFtu4lqdbl6pu4vsj68p376k8h99__mid

Fiat-Chrysler has been teaming up with major studios to promote cars and movies of late.  Recently, Jeep and Warner Brothers had the Jeep Renegade grace the silver screen with Batman v Superman: Dawn of Justice.  What is the next major blockbuster to put the Chrysler brand name in?  Turns out it is  “The Secret Life of Pets.”

This partnership with the film will be used to promote the upcoming 2017 Chrysler Pacifica.  The advertising deal will also include Late Night and former SNL star Seth Meyers and his dog, Frisbee.  The ads produced for this started airing April 11th and will be going through July.  They will include content featuring the Pacifica as well as the trailer for “The Secret Life of Pets” which will debut on “Late Night with Seth Meyers.”

“The opportunity to partner with NBCUniversal to create engaging content featuring talent from across its diverse television portfolio presented a strong media platform with incredible reach to tell the store of the all-new 2017 Chrysler Pacifica,” said Olivier Francois, Chief Marketing Officer at FCA.  “Leveraging the unprecedented level of functionality, versatility and technology of the vehicle, including our UConnect theater, together with ‘The Secret Life of Peters,’ a film for mom, dad and their children, is the perfect combination to introduce audiences to the all-new Chrysler Pacifica as the ultimate family vehicle.”

The 2017 Chrysler Pacifica is getting a major media push from FCA.  Recently, it was announced that popular comedian Jim Gaffigan would be producing and staring in a number of ads for the new minivan under the label of ‘Dad Brand.’  It is clear that the Pacifica is one of the biggest vehicles of the year and Chrysler wants to make sure people notice it.  Considering that the audience that Chrysler wants to reach to purchase the vehicle is the family, it makes sense that one of the biggest animated family movies of the year would be used to market it.  Seems to be a match made in (dog) heaven.

Learn more about the upcoming 2017 Chrysler Pacifica by contacting us at Bayside Chrysler Jeep Dodge.  Make sure you like us on Facebook and Google+ and follow us on Twitter to stay up to date on auto news.