May Sales Numbers Break Five-Year Record

In Chrysler’s now-famous 2012 Super Bowl ad, Clint Eastwood says, “It’s halftime, America, and our second half is about to begin.” According to the latest sales numbers, Chrysler is taking that to heart and winning big in its “second half.”

Comparing May 2011 to May 2012, Chrysler had a 30 percent sales jump, leading to the best sales numbers for Chrysler in five years. In that month alone, Chrysler sold 150,000 models and blew away their domestic and international competition. General Motors had an 11 percent sales increase, and Ford had a 13 percent increase. While Toyota also posted an enormous sales increase of 87 percent, that is expected considering that their production was affected by the earthquake in Japan.

Chrysler should be proud of the sales they have earned so far this year. To see these numbers so early on in the year is fantastic, and the Dodge Dart, their big car of 2012, hasn’t even been released yet. They might have broken their five-year sales record in May, but I don’t think it will be too long before that record is broken again.

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Chrysler Hits $473 Million in First Quarter

2012 is still young, and Chrysler is already speeding past the competition with its first quarterly earnings.

Closing out the month of April, Chrysler announced that it had a net revenue of $16.4 billion in the first quarter, coming out to a net income of $473 million. During that time, they sold 523,000 vehicles and shipped 607,000 vehicles worldwide, an increase of 33 percent and 25 percent respectively from the first quarter of 2011. To put it plainly, Chrysler is continuing to shatter records and surpass industry insiders’ expectations.

It seems that Chrysler is on track to meet or surpass its 2012 net income goal of $1.5 billion, all thanks to a stellar line-up and brilliant marketing from the Clint Eastwood “Halftime in America” Superbowl ad to the unveiling of the new 2013 Ram 1500 and 2013 SRT Viper at the New York International Auto Show. If anyone worries that excitement will cool off as the year goes on, keep in mind that there is still plenty of buzz for the 2013 Dodge Dart which will be available later this year, and Chrysler is expecting that the Dodge Dart will perform very well with young car buyers.

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Chrysler 300 On Ward’s Top 10 Interiors

Wards Auto World magazine has handed out the awards for their “Wards 10 Best Interiors” list for 2012. In order to be part of the competition, the vehicles had to be either completely new or have had a significant upgrade for the 2012 or 2013 models. The editors ended up looking at about 40 different vehicles to find their winners. In the end, Chrysler got handed some good news as the 2012 Chrysler 300 Luxury Series ended up making the top ten list.

Drew Winter, the Editor in Chief of Wards magazine, said of the luxury sedan, “If Bently made an affordable family car, its interior would look like the Chrysler 300 Luxury. It’s smart and modern with a generous helping of over-the-top lavishness.” Saad Chehab, the CEO of Chrysler Brand was quick to comment on the news, “The new 2012 Chrysler 300 Luxury Series is more than just our flagship car; it’s the trophy for the tireless majority, an automobile designed and built to meet the most discerning of expectations.”

The 300 wasn’t the only car in the Chrysler family that was placed on the list, the new 2013 Dodge Dart also made the cut. Wards plans on honoring the winners on May 17th, 2012 at the Wards Auto Interiors Conference in Dearborn, Michigan.

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