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Chrysler Supports Detroit By Sponsoring the Detroit Jazz Festival
Chrysler has always been proud of their Detroit lineage. The ‘Imported from Detroit’ campaign was created to celebrate that history. The auto company is clear in their support of the great auto-city. That’s why they are sponsoring the Detroit Jazz Festival, the world’s largest free jazz festival.
This is the second year in a row that Chrysler will be the presenting sponsor for the Festival. They will be bringing their Detroit-inspired cars as well. The 2013 Chrysler 300 Motown Edition, the 2013.5 Chrysler 200 S Special Edition, and the 2013 Chrysler 300 John Varvatos Limited Edition.
This will be the second year in a row that Chrysler has been the sponsor for the Festival. It’s all in step with the “Imported from Detroit” campaign. The Jazz Festival is a huge money-maker for the city. Thousands come in to attend from all across. 25.8 percent of the audience comes in from out of state.
“Not only is the Detroit Jazz Festival a world-class arts and education contributor, it’s an economic booster for the city and one of the many beautiful stories that continues to be ’Imported from Detroit,’ said Saad Chehab, President and CEO of Chrysler Brand. “The Detroit Jazz Festival spreads the message about the beauty of Detroit and provides an enriching cultural experience for jazz and music lovers across the country. The people and the commitment behind these events is what continue to inspire the Chrysler brand’s ‘Imported from Detroit’ campaign.”
The festival is glad to have Chrysler back. “Support from companies like the Chrysler brand, who are committed to helping this city,” said Gretchen Valade, chair of the Foundation Board of Directors, Detroit Jazz Festival. “Assist the Detroit Jazz Festival in continuing to stay the largest free jazz festival in the world and helps us to continue to offer these unique cultural experiences.”
The line-up hasn’t been released yet and looks to be sometime later this month. The Festival is known for bringing in big name talent, such as Sonny Rollins and Wynton Marsalis, who were there last year.
You can see our Chrysler inventory online at Bayside Chrysler Jeep Dodge. The dealership is located in the Queens area and operates with top-quality customer service that works with you in either finding the new or pre-owned vehicle that suits your life-style or fixing any issues you have with your current vehicle. Like us on Facebook and follow us on Twitter for more Jeep news and monthly parts and service specials.
Chrysler 300 Motown Edition Aims to Bring Motown Fans into Dealerships
Cars are one of the most frequently advertised objects in entertainment. Got a new racing game coming out? How about a movie with a spectacular chase sequence? Want the main character of a new TV show to look cool behind the wheel of a beautiful car? All fairly wide-known reasons for a licensed vehicle to appear in various forms of media. What is rare is using a car to help promote a new musical.
Staying true to the message of ‘imported from Detroit,’ Chrysler has helped bring Motown: The Musical to Broadway. The show has opened to some dazzling reviews. Variety says “This jubilant jukebox musical comes loaded with great singers, tons of energy, and dozens of classic Motown roof-raisers.”
Chrysler also had a “Motown Edition” of the Chrysler 300 in honor of the musical. It’s a fantastic fusion. A classy sedan that does a great job calling back to music that defined the Motor City. Both sell the image of being imported from Detroit, the popular slogan that Chrysler lives by.
The Wall Street Journal asks if this will be effect marketing. They worry that while the older generation will appreciate a musical, and in turn a vehicle, that remembers the oldies, but what about new car buyers? What about the generation raised on Grunge and New Wave?
There’s really no easy answer to that one. One of the biggest trends at the moment is nostalgia. It wouldn’t surprise me to see a good portion of possible buyers be interested in products that celebrate that era. The industry will have to wait and see if this experiment pays off for Chrysler.
If you’re interested in purchased a Chrysler 300 “Motown Edition” contact us at Bayside Chrysler Jeep Dodge. We operate in the Queens area and provide top-notch customer service whether you’re looking for new or pre-owned. Like us on Facebook and follow us on Twitter for more automotive news and special monthly offers.