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Chrysler’s “America’s Import” Wins Top Automotive Commercial of 2014 Super Bowl

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America's ImportThe Super Bowl has come and gone, and the votes are in. What were the most popular ads of the 2014 Super Bowl, and where did Chrysler’s “America’s Import” rank?

Over the weekend, YouTube announced the winners of the YouTube Ad Blitz contest, and Chrysler’s “America’s Import” featuring Bob Dylan was the top automotive ad, coming in 3rd place overall. The ad was beat out for the overall top spots by Coca-Cola’s “America the Beautiful” in 2nd place and Budweiser’s “Puppy Love” in 1st place. At the time of publication, “America’s Import” has been viewed over 11 million times on YouTube.

Chrysler Group has had the top automotive Super Bowl commercial for four consecutive years. In 2011, they released Chrysler’s “Born of Fire” with Eminem. In 2012, it was Chrysler’s “Halftime in America” featuring Clint Eastwood, and in 2013, Ram’s “Farmer” featuring narration by Paul Harvey. Year after year, Chrysler Group’s commercials are the topic of discussion in every Super Bowl commercial round-up, shared across social media and dissected by automotive and media critics alike.

Olivier Francois, Chief Marketing Officer at Chrysler Group LLC, responded to the news that Chrysler Group had again taken the top automotive spot, stating, “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

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Chrysler Engineer Honored with BEYA Visionary Award

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BEYA STEM ConferenceChrysler Group has been fortunate to receive a number of awards in 2014 already, and it is always an honor to see hard work and diligence on a new vehicle recognized. It is a distinct honor, however, to see Chrysler’s talented employees recognized for outstanding contribution to their field.

Last week, Kevin Ward, Chrysler Group’s Head of Fastener Engineering, was awarded the 2014 Black Engineer of the Year (BEYA) Visionary Award by U.S. Black Engineer & Information Technology magazine. The ceremony was scheduled as part of the 28th BEYA Science, Technology, Engineering, and Mathematics Global Competitiveness Conference and Awards Gala in Washington, D.C. Additionally, Jaison Busby and Marcus Washington, two other Chrysler Group employees, were also honored at the event as Modern Day Technology Leaders.

In response to the honor, Kevin Ward spoke highly of “strong Africa-American leaders” who both opened doors for him professionally and served as role models. He has similarly served as a leader and role model, working with young engineers at Chrysler and mentoring young people as a youth minister.

“I know that it is both my responsibility and privilege to lead and inspire the next generation,” he said. “I am very appreciative of this recognition of my career accomplishments.”

For more information on BEYA and on-going events and opportunities throughout the year, check out their website here.

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Chrysler Rumored to be Working on a New Engine Called Hellcat

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2013 Dodge ChallengerChrysler must be really getting into the Fast & Furious mind-set.  Someone looked at the Challenger and asked for more power.

Rumor has gotten into the news today that Chrysler is developer a Hemi V-8 that is capable of 640 horsepower, putting it on the same level as the SRT Viper’s V-10.

The codename attached to this project is pretty cool, the Hellcat.  The expectation is that this be debuted inside the 2015 Dodge Challenger and other vehicles after that.

As of right now, Chrysler is refusing to comment.

If this is indeed true, then it could be one last hurray for such a high-powered gas-guzzling engine.  Federal regulations are increasing fuel economy and will lead to companies needing to focus on more fuel efficient vehicles.  Enjoy it while it lasts.

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