Chrysler’s “America’s Import” Wins Top Automotive Commercial of 2014 Super Bowl

America's ImportThe Super Bowl has come and gone, and the votes are in. What were the most popular ads of the 2014 Super Bowl, and where did Chrysler’s “America’s Import” rank?

Over the weekend, YouTube announced the winners of the YouTube Ad Blitz contest, and Chrysler’s “America’s Import” featuring Bob Dylan was the top automotive ad, coming in 3rd place overall. The ad was beat out for the overall top spots by Coca-Cola’s “America the Beautiful” in 2nd place and Budweiser’s “Puppy Love” in 1st place. At the time of publication, “America’s Import” has been viewed over 11 million times on YouTube.

Chrysler Group has had the top automotive Super Bowl commercial for four consecutive years. In 2011, they released Chrysler’s “Born of Fire” with Eminem. In 2012, it was Chrysler’s “Halftime in America” featuring Clint Eastwood, and in 2013, Ram’s “Farmer” featuring narration by Paul Harvey. Year after year, Chrysler Group’s commercials are the topic of discussion in every Super Bowl commercial round-up, shared across social media and dissected by automotive and media critics alike.

Olivier Francois, Chief Marketing Officer at Chrysler Group LLC, responded to the news that Chrysler Group had again taken the top automotive spot, stating, “This year’s 2-minute commercial entitled ‘America’s Import’ struck a chord with millions of viewers as it introduced our latest innovation, the all-new Chrysler 200 coming to market this spring.”

Keep up to date with the latest Chrysler line-up and check out the used inventory online at www.baysidechryslerjeepdodge.net. You can also connect with Bayside Chrysler Jeep Dodge on Facebook, Twitter, and YouTube.

Chrysler Engineer Honored with BEYA Visionary Award

BEYA STEM ConferenceChrysler Group has been fortunate to receive a number of awards in 2014 already, and it is always an honor to see hard work and diligence on a new vehicle recognized. It is a distinct honor, however, to see Chrysler’s talented employees recognized for outstanding contribution to their field.

Last week, Kevin Ward, Chrysler Group’s Head of Fastener Engineering, was awarded the 2014 Black Engineer of the Year (BEYA) Visionary Award by U.S. Black Engineer & Information Technology magazine. The ceremony was scheduled as part of the 28th BEYA Science, Technology, Engineering, and Mathematics Global Competitiveness Conference and Awards Gala in Washington, D.C. Additionally, Jaison Busby and Marcus Washington, two other Chrysler Group employees, were also honored at the event as Modern Day Technology Leaders.

In response to the honor, Kevin Ward spoke highly of “strong Africa-American leaders” who both opened doors for him professionally and served as role models. He has similarly served as a leader and role model, working with young engineers at Chrysler and mentoring young people as a youth minister.

“I know that it is both my responsibility and privilege to lead and inspire the next generation,” he said. “I am very appreciative of this recognition of my career accomplishments.”

For more information on BEYA and on-going events and opportunities throughout the year, check out their website here.

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2015 Chrysler 200 Revealed!

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It’s been teased for a while and even been spotted while out for test-drives, but it is finally here.  The long awaited, and much anticipated, 2015 Chrysler 200 is making it debut.

Chrysler made the announcement at the 2014 Detroit Auto Show.  And this is one new model that many auto critics have been wanting for a long time.  While the 200 had a following with fans, it has been in need of a new update to get people really talking about it again.

The 200 name is about the only thing this new model of the 200 has in common with its predecessors.  Chrysler opted to do a rebuild of the vehicle rather than just update a few features.  From the inside and out, the 2015 Chrysler 200 is a whole new beast than the previous years.

All of the latest and greatest features of Chrysler are included in the new 200 such as nine-speed transmission and even an option all-wheel drive.  The popular and award-winning Uconnect system is also included with a 8.4-inch touchscreen.

For the engine, the 200 comes with two options.  One is the 2.4-liter Tigershark MultiAir II four-cylinder engine with 184-horsepower.  The other is the 3.6-liter Pentastar V6 engine with 295-horsepower.

The 2015 Chrysler 200 is set to be available in late spring and the base price starts at $22,695.  For more information on how to get one when it goes on sale, contact us at Bayside Chrysler Jeep Dodge.  Be sure to like us on Facebook as well as follow us on Twitter to see our monthly offers on parts and new and pre-owned vehicles.